I still remember last year I travelled all the way to Melaka to sample delicious Japanese-inspired cheese based desserts by Anchor Food Professionals. I was so in love with the creations that I bought extra homes for my family to eat. Now, this year I’m once again blown away by them. Why? Proving once again why they are the reigning leaders in the dairy foodservices segment, Anchor Food Professionals has launched an exciting campaign with their partners, and this time with a creation that Malaysians can’t resist – Pizza!
Celebrating pizza in all its shapes and sizes, the new campaign called “PizzArt” takes the enjoyment of pizza with a touch of art . Foodies and non-foodies alike, be prepared for a gastronomic cheesey pizza journey 😀
Together with 25 outlets in Peninsula and East Malaysia, Anchor Food Professionals will be introducing artisanal pizzas that’s bound to take the world by storm. Enjoy masterpieces such as Flower Pizzas, Pizza Bombs, Adjaruli Khachapuri, Mini Muffin Pizzas and Pot Pie Pizzas at participating restaurants from May to mid-November 2017.
The artisanal pizzas were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers. The pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens. Chefs and assistants from participating restaurants were trained in the ways of a skilled pizzaiolo by Anchor Food Professional. Through workshops they were taught specialized skills to create unusual pizzas such as the avant-garde Pizza Flower.
The recipes call for only the finest ingredients such as Anchor Mozzarella Cheese, Anchor Butter, Anchor Culinary Creams and Anchor Cream Cheese. In Malaysia the Anchor brand is already a leader in the dairy segment. When you dine in a restaurant, a hotel, or a quick service restaurant (QSR), chances are you are already having a taste of Fonterra’s dairy products through Anchor.
Speaking at the unveiling of the PizzArt campaign in Kuala Lumpur, Ms Linda Tan, Director of Anchor Food Professionals Malaysia said that the new campaign will strike a chord with pizza-loving Malaysians.
“Malaysians are increasingly leading busier lifestyles and are grabbing food on the go or dining out. Our insights show us that Malaysians generally love pizzas. We wanted to excite them further by taking the enjoyment of pizza a level up by introducing extraordinary, gourmet pizzas that are taking the world by storm. If you love pizzas, then this is a must try,” Ms Tan said.
With the new launch of PizzArt, Anchor Food Professional hopes to trail blaze a ‘new age’ of pizzas in Malaysia. Pizza bombs which made an appearance in the international food scene is an explosion of flavour and cheesiness in a ball of chewy dough with a crispy crust. Adjaruli Khachapuri is a boat shaped pizza filled with hot cheese and oozing egg and is a Georgian invention. Muffin pizzas are bite-sized versions of delicious pizza and perfect for breakfast and as snacks and pot pie pizzas are as hearty and satisfying as they sound with pizza dough used as a pie crust with all the flavours and stringy cheesiness of a pizza steaming inside.
The artisanal pizzas will be available at Movida and U Pizzeria in Klang Valley, Movida and U Pizzeria in Perak, US Pizza and Lunarich in Penang, Sky Garden in Kedah, Movida in Melaka and Johor, Ejohng Concept in Johor, The Chub’s Grill and Mad Ben in Sabah and Chillax, Coup De Grill and Bistecca in Sarawak from May to mid-November 2017.
Ooh…I almost forgot, head over to Anchor Dairy Malaysia Facebook Page in July to win yourself some exciting prizes too. Till then, shall keep you posted on my next foodilicious journey 😀