H2O+ Beauty has unveiled its next chapter, a bold relaunch that was over a year in the making. This ambitious reimagining of the brand builds on its 26-year-legacy of creating beauty products that encourages women to define beauty on their own terms. Luxor Beauty World Sdn Bhd, the sole distributor of H2O+ Beauty products in Malaysia, is proud to appoint 11street as its official online partner. Through this partnership, H2O+ Beauty has given itself a millennial makeover, targeting consumers who prefer online shopping.
Mr. Wong Meng Choy, CEO of Luxor Beauty World Sdn Bhd shares “Understanding the current trend where consumers prefer to shop online, H20+ chose to partners with a reputable e-mall such as 11st street to offer a seamless shopping experience for our consumers . This is evident through a new line of products and a reimagined brand, which includes a revamped website that is optimized for both desktop or mobile shopping.”
As part of the reimagining of the brand, H2O+ Beauty is launching a fresh line of products with modern, technologically advanced ingredients that effectively target skin needs. These new collections are inspired by the brand’s innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made. H2O+ offers products across the following collections with clinical claims on 7 hero skincare products:
Oasis: The legacy collection of H2O+ features hydrating products that transform a parched complexion into perfectly supple and smooth skin that is brimming with vitality.
Infinity+ (formerly Sea Results): Age-defying products that leverage the energizing powers of water to stop the “ripple effect” of aging by treating the most telltale signs, both instantly and over time.
Waterbright (formerly Waterwhite): Hydra-powered products with effective brighteners, such as Vitamin C, that diminish dark spots, even out skin tone and promotes overall radiance.
Elements: Brings cleansing and purity to all skin types, preparing your complexion for specialized treatment and spectacular results. Water is the foundation for our brand – and these new formulas are the building blocks of any skin care routine.
Body Care: Our Sea Salt, Eucalyptus and Aloe, Milk and Specialty Care collections maximize the ultimate hydrating power of H2O to cleanse, moisturize and soften skin from head to toe.
The H2O+ Beauty packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand’s water-based heritage. The packaging now serves as a platform for graphic artist, Ayaka Ito, to showcase her unique work and reflect the rejuvenating power of water. Drawing inspiration from a study of water in different stages – rippling, crashing, sparkling in sunlight – she created all new graphic designs for the brand, hand drawing pencil illustrations layered with color to mimic movement and light.
H2O+ Beauty intends to empower women to take charge of their skin through the sharing of skin care tips and how-to videos by experts and a stream of beauty influencers, for a “NOW & WOW” experience. Check out the video at H2O+ Official Facebook Page or visit their Official Website for more information.