Ladies it’s time to fall head over heels for DIVA’s How Do I Look? Asia– Billed as “Asia’s ultimate fashion fix, it will debut on Monday, 31 August at 8PM on DIVA (Astro Channel 702, DIVA HD 723), NBCUniversal International Networks’ leading entertainment channel for women in Asia. The NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.
The fashion-challenged victims include onesie-addict/ blogger Apple (Philippines); indie rock guitarist Ariana (Malaysia); mismatch, mishap/ watercolor artist Choc (Taiwan); sales executive, and literally “plain” Jane (Philippines/Australia); overachieving, yet outdated, Lavinya (Malaysia); rebel teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).
In each episode, Sazzy will be joined by a guest stylist: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia) to complete the task ahead.
Being a fan of ‘How Do I Look?’ US version, I’m familiar with the mechanics of this reality show. Every episode, it’ll feature Sazzy and an accomplice – a concerned family member, friend or colleague – to help transform the fashion victim into a fashionista. After having their wardrobe raided, their current fashion choices face the “Eww Tube” which is a vacuum cleaner-like machine that sucks offending outfits up and away from their lives. During the transformation journey, we will get to witness the emotional backstories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.
I met Jeannie Mai in person at the event. It was a dream come true, as I’ve always admired her bubbly and friendly personality. In person, she’s like your best friend or sister that gives you really good fashion tips and advice on women’s confidence. Just listening to her is a motivation itself to dress better and take pride with our looks. Now, Sazzy is just like Jeannie with her cheerful and outspoken demeanour, I’m sure this show is going to rock!
This show is presented by regional sponsor Zalora and in Malaysia it’s also presented by Marigold Yogurt Drink and Panasonic Beauty. Whilst, Clozette is the Official Fashion Social Network of the series.
For more information on How Do I Look? Asia, visit www.divatv.asia/hdila.
By the way, here’s a quick sneak peek: