Lazada celebrated its 5th Birthday Anniversary event with a bang two weeks ago! In support of our nation’s plan for 2017 to be the Digital Economic Transformation and Digital Year, Lazada revealed some of its plan to catalyzing e-commerce growth by empowering businesses to collaborate as ecocystem partners.
Brands including Hua Wei, JBL, Nestle, Drypers, L’oreal, Microsoft, Watsons, Sports Direct, Bosch, Tesco, Tefal & Levi’s, were available on Lazada for discounts up to 90% off! Apart from that, I went a kinda crazy shopping for their flash sales from as low as RM1, buy 1 free 1 promos and free shipping for over a million products too! The campaign was also joined by various marketing partners where customers had a chance to win free flights from AirAsia Big, as well as special offers from DiGi, Maxis, Domino’s Malaysia, CIMB, Maybank, HSBC, Coca-Cola and Petronas.
Han’s Peter Ressel, Chief Executive Officer of Lazada Malaysia, said, “Our first five years was about building the fundamentals of e-commerce, the next five will be transforming into a self-sustaining platform empowering entrepreneurs to serve the needs of Malaysians better”. He further shared, “Lazada will also invest heavily in equipping sellers with world class logistics solutions as well as tools in marketing, content management, end-to-end e-commerce services. With the increase personalization, shipping options and social engagement it’ll help to further excite and delight consumers.
Lazada expects this investment to translate to the creation of new jobs, and the emergence of many more ecosystem entrepreneurs in the field of logistics, digital marketing, technical development and SME solutions. These “knowledge workers” with new specialized skills will play a pivotal role, creating more opportunities and growth for Malaysians. Let’s keep our fingers crossed for more new stuff to come from Lazada!