Levi’s® Brand officially opens its new premium concept store at Level 3, KLCC and I was there to check it out. The event was held in the concourse area, with a beautiful set up featuring Levi’s® jeans and a counter for Levi’s® fans to customized their denim. I even noted some local celebrities and stylist amongst the crowd.
The event kicked off with a speech from Anitha Narayanan, Country Manager of Levi Strauss Malaysia saying “The launch of our new premium concept store demonstrates our commitment to offering our customers a more impressive range of products. Full range of Levi’s® Vintage Collection is sold exclusively in our KLCC store, featuring the timeline of 501® jeans from 1890 to 1978.”
The new concept store also features the Levi’s® Tailor Shop. First of its kind in South East Asia, this premium service provides every customers with their very own piece of Levi’s® history, tailored to their exact style specifications. The design of the store showcases the Levi’s® heritage with its vintage, industrial-inspired design. Walking into the store, customers are greeted with a vibrant centre that features the full range of Levi’s® Vintage Clothing in a multilayered display of head to toe pieces. The simplicity in the materials of this space, heightened by trapeze hang bars, sets the tone and spirit of Live in Levi’s®.
As we continue to peruse the collection, I learned some tips on taking care of my jeans from the store manager. He advised to ensure your Levi’s® is in tip top condition, washed it occasionally instead of daily to avoid the denim from being stretch. As we live in Malaysia, where the weather is hot and humid, you can always put your jeans under the hot sun for 45 minutes. All bacteria or sweat smell will disappear. One final tip, never wash your jeans upon purchasing it as this will only make it stretch. I left the event happily armed with this new knowledge.
Address: Lot 333, Suria KLCC
Phone:03- 3-2166 5501