MAAT Golden Ratio Search – A Platform Showcasing Well-Proportioned Asian Faces

Aesthetics is fast becoming a common way to beautify ourselves without undergoing the knife. When you visit the clinic you’ll always wondered ‘HOW’ do I define the perfect ‘Golden Ratio’ for my face? Or either which area do you need to beautify to ensure you achieve that well-proportioned look.

Recently, Merz (the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ulthera revealed the 10 well-proportioned faces in Asia Pacific. Merz also announced the launch of a new scientific guidelines, the first such scientific guidelines, at the 38th Annual Meeting of the International Society for Dermatological Surgery (ISDS) 2017, to help aesthetic doctors assess well-proportioned faces in Asians.

Merz held their first ever MAAT Golden Ratio Search in Asia and (a) sought to provide information to empower women to better understand facial proportions relative to attractiveness, and (b) was an integral part of the launch of the first scientific guidelines that provides a holistic approach in aesthetic treatments to assess a well-proportioned faces in Asians. The region-wide search was a structured programme developed to support the objectives of the scientific guidelines, which is to bring science to life.

Conducted in 10 countries,  MAAT Golden Ratio Search demonstrated that well-proportioned facial types transcend ethnicity and geographical borders. More than 3,000 submissions were received from Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. It was not an easy task to select the top 10 participants.

In fact, “The search is a pioneer attempt to quantify and mathematically calculate beauty. Even to select the representative for Malaysia was challenging as Malaysia is a multi-ethnic based country and each ethnic group has their own beauty. In order for us to come to a consensus on the most perfect proportion we have to follow the scientific guidelines which requires a lot of quantification and objective measurement,” said Dr. Louis Leh, Medical Director, Leh Clinic Penang, a member of the Malaysian panel for the “MAAT Golden Ratio Search.

The big-scale three-month “MAAT2 Golden Ratio Search” closed on 30 September 2017 and found the oval (67%), square, round, inverted triangle (9% respectively), and oblong (7%) were the most common facial shapes among the 46 Malaysian women entrants between 21 – 44 years old. The oval (67%), square (13%), round (9%), inverted triangle (7%) and oblong (5%) were the most common facial shapes among the almost 3,000 submissions from Asia between 21 – 64 years old. The search for well-proportioned faces also observed the oval facial shapes fitted the Golden Ratio (facial height to width ratio), Horizontal facial proportion and Facial symmetry most closely. The 10 most well-proportioned faces are oval shaped.

10 Country Representatives across Asia Pacific
10 Country Representatives across Asia Pacific

Aesthetic doctors agreed oval is the most preferred facial shape among Asians, and the new scientific guidelines, the first of such guidelines, would be able to help aesthetic doctors assess well-proportioned faces in Asians, provides recommendations on the customisation and combination use of aesthetic procedures on the upper, middle and lower face, including strategies to improve facial shapes in Asians. The new guidelines also includes recommendations for early enhancement, restoration and beautification of Asian faces.

In the artistry of aesthetic medicine, a great but natural outcome depends heavily on good assessment and treatment plan. Therefore, this guideline is a great initiative to give to aesthetic practitioners a guide on how to assess the face and make necessary plans for better execution. This would be helpful to prevent doctors and patients from chasing after lines and hollows and end up with the overfilled syndromes,” said Dr Lim Ting Song, Director, Clique Clinic Selangor, a member of the Malaysian panel for the “MAAT2Golden Ratio Search”.

Malaysian Representative - Salini Muniandy
“The “MAAT Golden Ratio Search” used the science of measurements to create awareness on symmetrical face ratios relative to beauty. This knowledge of facial proportions and shapes gives women more positive control over their facial appearances, and ultimately life,” said Salini Muniandy, the most well-proportioned face in Malaysia.

According to the new and first scientific guidelines  to achieve well-proportioned faces in Asians, the ideal oval facial shape can be created using different interventions depending on the individual’s baseline characteristics. This however, sets as a recommendation to improve certain facial shapes as desired, and not necessarily apply to all faces. The new scientific guidelines is available to more 1,000 aesthetic doctors in Malaysia and the region. Now, with this guideline, we are more focus on what we want to achieve when heading to the aesthetics clinic.

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