MUNCHY’S 25th Anniversary – ‘Shares The Fun’ Campaign

Munchy's 25th Anniversary

MUNCHY’S is set to surprise its consumers in its MUNCHY’S 25th Anniversary Celebration by introducing their anniversary fun packs. Be prepared to discover additional two sachets in every MUNCHY’S, LEXUS and OAT KRUNCH packet. As for MUZIC, it will be a whopping 25 percent extra content. With the campaign theme – “Share the Fun”, a series of activities have been lined up to celebrate this fun and yummylicious anniversary!

To celebrate this special occasions, MUNCHY’s also created four Funbots that represents MUNCHY’s Unity Spirit and their mission is to share the fun with Malaysians everywhere! Inspired by MUNCHY’S factory, the  four unique Funbots signifies four different baking processes. DJ Mixer, with its mixer whisks, mixes MUNCHY’S magical ingredients into fragrantly yummy dough and passes it to Chop Chop, to mould the dough into fun looking shapes. Michael Oven then takes over to bake those shapes, turning them into MUNCHY’S fun and yummylicious biscuits. The biscuits will not be complete without Beat Box who packs the biscuits into colourful packets and boxes.

Munchy's 25th Anniversary
(From left to right) Rodney Wong, MUNCHY’S Commercial Director; Tan brothers – CK Tan and LK Tan, MUNCHY’S Founders; and Rajan Pillai, MUNCHY’S Senior Operations Director; happily posing at the 25th Anniversary Campaign Launching Ceremony.

During MUNCHY’S 25th Anniversary Campaign launching ceremony, MUNCHY’S CEO Mr. C.K. Tan said:

“MUNCHY’S Brothers started the company 25 years ago. Unity brought us to where we are today. We began our humble journey with a second hand wafer stick machine and today; we have three manufacturing plants in Batu Pahat Malaysia, China and Indonesia with exports to global markets.

In MUNCHY’S, every staff is like a family member. Together we create fun and yummylicious biscuits and wafers. The credit of our success today goes to our big happy family. Fun is the key ingredient that made MUNCHY’S persist 25 years! MUNCHY’S takes the initiative; turns innovation into opportunities for success. Now that we have created the fun, we would like to share the fun with our loyal customers.”

More than 200 retail outlets will be participating in this celebration and consumers are invited to join in the fun by baking their own fun, yummylicious and unique biscuits. On top of that, consumers will get to meet the Funbots too!

Munchy's 25th Anniversary
At the launch, members of the media was treated to fun Munchy’s Baking Demo

Not only that, consumers could also share the fun by spreading the enjoyment to their family and friends. One can share the fun simply by just telling MUNCHY’S why and who they want to share the fun with. If chosen, MUNCHY’S will send to the winners their crazy Funbots along with RM500 and ONE YEAR SUPPLY OF MUNCHY’S. To discover more about the contest, log on to http://www.munchys.com/munchys25th

Munchy's 25th Anniversary
(From left to right) Rodney Wong, MUNCHY’S Commercial Director; Tan brothers – CK Tan and LK Tan, MUNCHY’S Founders; and Rajan Pillai, MUNCHY’S Senior Operations Director; and Imun Lim, MUNCHY’S Marketing General Manager posing with the star products and MUNCHY’S Funbot, Michael Oven.

MUNCHY’S 25th Anniversary campaign will continue all the way to May 2016, where MUNCHY’S will spread the fun to children in orphanages. By bringing the biscuits and Funbots to the children, MUNCHY’S aims to bring some magical moments and hope to them. Through this exercise, it will not only share the fun but at the same time extend love to these less fortunate children. Share the MUNCHY’s Fun by visiting MUNCHY’s Facebook or  MUNCHY’S website today!

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