Pop quiz, does anyone still remember the gorgeous red packaging skincare product seen on our mom’s beauty table? I bet you do for even I still remember this historical brand coined as ‘OLAY’! A brand as old as time and even till now my mom is still a huge fan.
It’s been such a long time since we heard from Olay. Today, Olay is proud to re-introduced re-engineered formulas of its cornerstone anti-aging collections – Regenerist, White Radiance and Total Effects – in its biggest brand restage ever! Using new breakthrough science, Olay’s new generation products are power-packed with scientifically proven ingredients that can help visibly transform your skin in 28 days!
Olay embarked on a Multi-Decade and Ethnicity Study (MDE Study) together with Harvard Medical School’s Dr. Alexa Kimball to learn about how skin ages by analysing skin samples, genes and personal histories from women aged 20 to 75, from multiple ethnic backgrounds. They discovered about 10% of these women looked younger than their actual age which lead Olay to delve further.
Following suit, they partnered with personal genetics company 23andMe to study over 155,000 participants and gain further insights into the age-long beauty debate of ‘nature versus nurture’ – is ageless skin simply a result of good DNA? How we all wished to be one of the ‘lucky ones’ with slower skin’s aging process too.
Through this study, Olay researchers learned that nurture surpasses nature when it comes to skin aging external factors like UV exposure and lifestyle choices. In other words, a good skincare regime played a bigger role than our DNA. Armed with this insight and inspired by the discovery of the ‘lucky ones’, Olay embarked on its biggest brand restage ever by re-engineering the formulas of its most loved products across the Regenerist, White Radiance and Total Effects lines to help more women’s skin look ageless no matter their DNA.
Olay’s signature ingredients Niacinamide (vitamin B3) and Penta-Peptides (PAL-KTTKS) are key components to help aging skin regenerate its youthful appearance. Using genomic tools that are the future of precision skincare, Olay scientists also discovered revolutionary ingredients such as carob fruit extract to turbo-boost the already proven anti-aging formulations for dramatic results in 28 days!
With the addition of new carob fruit extract, Olay Regenerist Micro-Sculpting Cream (50g, RM99.90) provides hydration and renewal benefits to firm and lift, resulting in younger-looking skin. Carob fruit extract, when combined with other key anti-aging ingredients helps to accelerate the recovery of aged, stressed or compromised skin and aid cell renewal. It also contains hyaluronic acid with water-attracting properties, drawing moisture into the skin to keep it hydrated and supple and functioning effectively as a barrier.
Olay White Radiance
New re-engineered Olay White Radiance Light Perfecting Essence (40ml, RM109.90) is a fast-absorbing essence that hydrates skin, illuminates skin tone and fades the look of dark spots and discoloration over time. The Pearl-Optics Complex in White Radiance enhances skin’s dewy radiant aura by improving brightness, skin tone and hydration, while visibly reducing appearance of dark spots.
Olay Total Effects
The first mass skincare brand to introduce powerful anti-aging ingredient, Niacinamide, which is proven to strengthen the skin barrier and help restore skin’s appearance to a more youthful level. New re-engineered Olay Total Effects Day Moisturizer SPF15 (50g, RM39.90) features new VitaNiacin Complex II with vitamins C, E, B3 and B5. This oil-free, fast-absorbing moisturizer exfoliates to enhance skin’s own natural self-renewal process. It now comes with 50% more Vitamin E, providing protection against free radical damage.
By changing the face of skin care, Olay is putting the power of skin transformation in your hands. You don’t need to depend on your DNA when you have Olay. Now, I know why my mom still look amazing even at her age. Time for me to make the switch as well.
AVAILABILITY: Olay Regenerist Micro-Sculpting Cream, Olay White Radiance Light Perfecting Essence and Olay Total Effects Day Moisturizer SPF15 will be available from 30 September 2017. For more information, visit https://www.lazada.com.my/olay/.
For more information on Olay, please visit https://www.facebook.com/OlayMalaysia/