Housing an impressive collection of more than 300 J-Beauty and K-Beauty brands, AINZ & TULPE has officially opened its newest store at Sunway 163 Mall, Mont Kiara. The launch marks the Japanese beauty retailer’s fourth outlet in Malaysia, reinforcing its growing presence as a leading destination for curated Asian beauty and lifestyle brands.
At the recent store launch, AINZ & TULPE showcased two cult-favourite brands — AYURA, the award-winning Japanese skincare brand known for its gentle, holistic approach, and moonshot, the iconic South Korean beauty brand celebrated for its bold colour play and modern edge. The event highlighted the contrast and harmony between AYURA’s calming Japanese skincare philosophy and moonshot’s expressive, trend-forward makeup. Notably, moonshot made its exclusive debut at AINZ & TULPE Malaysia, adding excitement to the launch.
Recognised as one of Japan’s top beauty and cosmetics retailers, AINZ & TULPE continues to elevate the beauty shopping experience in Malaysia. The new Sunway 163 Mall store carries a curated selection of over 5,000 beauty and skincare products, bringing together the best of Japanese and Korean beauty in a bright, discovery-driven environment designed for easy exploration.
At the launch, I got to experience two cult favourites up close: AYURA, known for its calming, holistic Japanese skincare, and moonshot, the edgy Korean makeup brand making its exclusive debut at AINZ & TULPE Malaysia. Watching AYURA’s soothing skincare routine blend seamlessly with moonshot’s modern colour makeup was a highlight — a perfect balance of glow and expression.
We explored AYURA’s bestsellers, including: Rhythm Concentrate Water and Serum to deeply hydrate and strengthen the skin barrier, UV Milk Sensitive for daily sun protection and Oil Shut Day Serum for a smooth, shine-free finish. We learned application and importance of a proper skincare routine prior to applying makeup.
Next, we look into moonshot’s proprietary Tone-process™ technology that’s designed to flatter a wide range of skin tones, delivering a vibrant, even finish. One of the most anticipated releases, is the Pink Moon Edition Cushion – known for its semi-matte finish — dewy and hydrated beneath with a soft matte surface — the cushion reflects modern K-beauty trends. I picked up some useful tips on makeup application and totally loved the velvet-texture tints and multiuse palettes to create looks suitable from day to night.
Beyond beauty, the store also features a lifestyle corner with Francfranc, a chic Japanese home brand introduced to Malaysia for the first time by AINZ & TULPE. From skincare to makeup to stylish home finds, the space feels bright, welcoming, and made for discovery.
If you love Japanese and Korean beauty, this new AINZ & TULPE store is definitely worth a visit.
For more information, please visit AINZ & TULPE Malaysia or their social media platforms: Instagram, Facebook, TikTok and YouTube and explore the latest J-beauty and K-beauty collections.