America’s #1 Brand – Physicians Formula Is Now In Malaysia

I’ve heard much wonders of Physicians Formula from friends who uses the brand and great news it’s now available in Malaysia! Recently, I was invited to attend the launch of Physicians Formula to learn more about this fabulous beauty product. Offering high quality and innovative products, Physicians Formula provides female working adults with healthy and yet glamourous makeup. A pioneer in makeup formulations that are:

• Hypoallergenic
• Dermatologist Tested
• Developed for Sensitive Skin
• Safe for sensitive eyes & contact lens wearers
• Created without any of the 132+ known harsh ingredients found in makeup

Created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin, Physicians Formula developed the first hypoallergenic, fragrance-free and dermatologist tested makeup. Today, Physicians Formulas is #1 leading market segments in:

• Premium Face Powders
• Mineral Makeup
• Natural / Organic Face & Eye Makeup

Physicians Formula is divided into four categories to suit every female needs:

• Healthy & Glamourous
• Healthy & Radiant
• Healthy & Flawless
• Healthy & Youthful

During the event, a make-up demonstration was held and we learnt some new tricks along the way. I tried the PH Matchmaker which is a lip-gloss that adjusts to suit your lip tone. Absolutely love it for the smooth and non-sticky texture. The best part it comes with LED light (makes it absolutely easy to look for in our bag) and reflective mirror.

Here’s my swatch on Physicians Formula – Shimmer Strips Custom Eye Enhancing Kohl Kajal Eyeliner Trio. The colours are amazingly gorgeous, can’t wait to grab one soon.

Here are some of the Star Products to lookout for which are touted as one of the best in the market:

Mineral Wear Talc -Free Mineral Makeup range which promises to deliver a flawless complexion with no shimmery, cakey finish. Formulated with minimal ingredients and features talc-free formulas, it is the ideal makeup for extra sensitive or breakout prone skin.

Organic wear® 100% Natural Origin Mascaras which delivers clump –free lashes and naturally boosts volume. Free of harsh chemicals, parabens and synthetic preservatives this mascara will coat our lashes without breakage and drying.

Apart from the star products, we were also introduced to new products which will only be made available from Feb 2016 onwards. Below is a quick peek of the new products:

Nude Wear Glowing Nude Makeup range contains 100% Nude Glow pigments that let your skin breathe for a beautiful bare skin effect and skin-glowing finish. Using pink tones and pretty ribbons detailed packaging it gives off an ultra-feminine vibe.

Happy Booster – Glow & Mood Boosting Makeup range that features a Happy Booster compact. It comes with built-in mirror and a dual-toned fan-shaped Happy Booster Brush. Designed to enhance mood and stimulate happy thoughts by utilizing unique breakthrough ingredients such as Aroma Therapy, Color Therapy and Texture Therapy that stimulate positive sensory reactions.

With such gorgeous products, it’s no wonder Physicians Formula is highly applauded in US.  I can’t wait to try out the Nude Wear Glowing Nude Makeup and Organic wear® 100% Natural Origin Mascaras, so do keep a lookout for my review. The brand is distributed by EIG Pharma Asia Sdn. Bhd. and is exclusively available at selected Watsons Malaysia outlets with an affordable price ranging from RM39 – RM82.