AmorePacific Malaysia’s ‘Makeup Your Life’ Debuts Successfully

AmorePacific Malaysia’s ‘Makeup Your Life’ Debuts Successfully

It was a day of celebration and welcoming the cancer patients and survivors at Amorepacific Malaysia’s ‘makeup your Life’ event. A collaboration with Breast Cancer Foundation, the event aims to help cancer patients get back to their daily lives faster with full confidence.

Held for the first time in Malaysia and also in conjunction with the company’s global CSR effort to reach out to cancer patients. All the participants were treated to a session of fun-learning activities which include a skincare education and makeup class, an accessorising guide to using health benefits materials, as well as a cooking and eating right demonstration.

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An Amorepacific Volunteer Assisting a Cancer Survivor with the Application of a Skincare Product

Amorepacific Malaysia started the event with skincare education focusing on the skin changes after cancer treatment and how to deal with them. Following the skincare education is the makeup class which teaches participants makeup techniques on brightening and evening out skin tone to create a healthy radiant look. Each participant received a makeup your Life kit worth RM700 which includes skincare and makeup products from Innisfree, Laneige, Mamonde and Etude House.

Apart from skincare and makeup education class, Amorepacific Malaysia also partnered with Stailoz who showcased and shared the health benefits of Titan Tech used in the Stailoz head tubes. Simple styling was taught using the head tube and each participant was also given a head tube sponsored by Amorepacific Malaysia. Such a great way to promote healthy living!

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Hijab Styling by Stailoz

The ladies also picked up on healthy cooking demonstrated by Consultant Dietitian, Indra Balaratnam. Indra demonstrated an easy to prepare savoury nutritional soup as well as a multigrain brown fried rice packed with nutrition while bursting with flavour to whet the low appetite of cancer patients undergoing treatments.

A Demonstration on Healthy Cooking by Consultant Dietitian, Indra Balaratnam

The makeup your Life programme is also part of a ‘20 by 20’ commitment by Amorepacific, which represents its promise to beautifying the lives of 200,000 women by contributing to their health, wellbeing and economic empowerment by the year 2020. Moreover, by joining the UN-led movement called Every Women Every Child, Amorepacific carries out their obligation to the fullest as a responsible global citizen thereby contributing to A MORE Beautiful World.

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‘Makeup your Life’ programme has been conducted since 2008 starting with South Korea and later extended to the other regions which include China, Hong Kong, Taiwan, Vietnam, Singapore and Thailand.  This is such a beautiful way for AmorePacific to return to the community and I greatly support it!

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