A staple drink for breakfast at the mamak would be involving a lovely frothy Teh Tarik. However, with the increasingly hectic and active lifestyle, we have less time to sit and sip our teh tarik. With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N Teh Tarik in an on-the-go convenient to address this need in 2020. The new brand campaign reinforces the brand positioning “Biar Ori, Baru Sempoi” and features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi, exclusively sung by popular homegrown singer and rapper, MK K-Clique.
This new F&N Teh Tarik campaign aims to resonate with open-minded Malaysian in a lively and stimulating manner – at the same time enabling those who want to enjoy their favourite Teh Tarik whenever and wherever they are.
Brewed using F&Ns signature dairy creamer and real tea, F&N Teh Tarik ORI provides a chilled Teh Tarik with a familiar sensation. Designed to be consumed on the go, F&N the Tarik is the perfect companion after a day at work or when you catch up with friends. The product is now available in 2 variants – ORI and Less Sweet and in both slim can and bottle format, making it the perfect drink with a satisfying taste that can be enjoyed anytime and anywhere!
Staying true to the brand’s commitment to offer Malaysians vibrant and flavour-packed drinks wherever they are, the campaign will also place a one-of-a-kind interactive vending machine across major transit areas in Malaysia that offers Malaysians a chance to ‘shake up’ their own can of Teh Tarik for the entire month. The F&N Teh Tarik ORI and Less Sweet will also be launched onto East Malaysia shores this May, as part of the Brand’s efforts to extend its offerings to all Malaysians.
At the event launching, I get to taste both F&N Teh Tarik Ori and Less Sweet. Both tasted great but I would prefer the Less Sweet version. Guests at the event also get to win home some amazing prizes. Apart from that, we were treated to a live performance by homegrown singer and rapper, MK K-Clique singing the theme song entitled “Biar Ori, Baru Sempoi”.
For more information on F&N Teh Tarik, please visit www.fn.com.my or the official social media page @fnndairies on Facebook & Instagram.