From now to 1st September 2024, The Exchange TRX is thrilled to introduce ‘Beauty Unbound’, an extraordinary celebration of beauty and wellness featuring a sophisticated array of beauty offerings, including global firsts and new-to-market brands. Visitors are invited to immerse themselves in exclusive events, wellness activities, and luxurious treatments designed to elevate spirits, inspire confidence, and rejuvenate the body.
“The Beauty Unbound campaign invites everyone to redefine beauty on their terms, embracing both inner and outer radiance,” said Jessica Leong, Head of Marketing at The Exchange TRX. “We believe that true beauty transcends the surface. We aim to inspire our guests to discover how beauty blossoms through the art of self-care and positioning The Exchange TRX as the premier destination for beauty enthusiasts by offering a variety of brands, from skincare to hair salons, all under one roof.”
I was one of the lucky ones to be invited for an exclusive preview of The Exchange TRX’s very first Beauty Campaign, Beauty Unbound.
At the preview, we explored The Exchange TRX’s newest self-care enclave on the ground floor—Beauty Galleria. This luxurious space is home to prestigious brands such as the world’s first brick-and-mortar Guerlain store, Swiss-made luxurious skincare brand La Prairie, renowned Italian fragrance house Acqua di Parma, and more.
I indulged in a hand massage with a sip of rose tea at La Prairie, got my skin analyze at Lancome, touch up my makeup at Givenchy and discover new fragrances and body care products at Acqua di Parma. Apart from that, I also tried the Virtual Try-On Tool to find my perfect shade match at Estee Lauder and learn to customized my own essential oil roll-on bottle at Puras. Lastly, pick up some beauty tips at Fresh and Shiseido too. The evening just passed by quicky and we ended our session with lovely tea spread, decadent strawberry chocolates and beverage from Godiva.
Sign up as a member by downloading The Exchange TRX mobile app to discover the full Beauty Unbound experience which includes more than 40 distinctive offerings and complimentary products from Chanel Beauty, Giorgio Armani Beauty, Jo Malone, Elixir, Bobbi Brown, Thai Odyssey, and more.
Additionally, enjoy a wide array of exclusive complimentary experiences by The Exchange TRX’s beauty retailers including:
- Yves Saint Laurent Beauty will host an exclusive makeup workshop, providing guests with the chance to delve into the YSL match and clash theory, and learn how to effortlessly achieve the latest beauty trends under the expert guidance of a National Makeup Artist.
- 3CE Stylenanda invites you to discover your most flattering colour palette through a pre-booked personal colour analysis to elevate your style and enhance your natural beauty.
- M•A•C – Exclusively at The Exchange TRX outlet, guests can receive a complimentary brow styling session with a M•A•C makeup artist in-store, along with a 3-piece deluxe set with any purchase made in the store.
- Estee Lauder offers guests a 10-day foundation sampling after discovering their perfect foundation shade from a personalised consultation with iMatch Virtual Try On.
- Lancôme seeks to enhance your skin with an exclusive Skin Screen service, complemented by a personalised consultation led by the team’s expert beauty advisors, and receive gratis samples.
- L’Occitane en Provence will host guests for a private hair and scalp diagnosis aimed at achieving lush, thick, and healthier hair.
Guests can also enjoy exclusive gifts when shopping for their self-care favourites. Receive a complimentary beauty pouch with a minimum spend of RM380 on a single receipt, and a 3-piece white jade gua sha set with a minimum spend of RM1,000 on two receipts at any beauty, fragrance, skincare boutique or hair salon including beauty brands in Seibu.
To celebrate the launch of The Exchange TRX’s very first Beauty Campaign, Beauty Unbound, all visitors will stand a chance to win a specially curated Beauty Box featuring products from TRX’s beauty retailers by sharing what their beauty faves on Facebook and Instagram from 9 August to 25 August.
For more information and updates of events, activities, and promotions throughout Beauty Unbound, please visit https://www.theexchange.my/journal/beauty-unbound/ or follow The Exchange TRX on Facebook and Instagram at @theexchangetrx.