Award-winning cultural precinct Tokyo Street is set to burst with colour and vibrancy as it celebrates its 12th anniversary with an exciting ‘Harajuku Kawaii’ themed campaign. The celebration promises to showcase the best of kawaii culture, featuring Instagrammable props, enchanting decorations, captivating pop-ups, and myriad engaging activities. Shoppers are invited to indulge in a remarkable fusion of Japanese culture, dining, shopping, anime, cosplay and festival – all at Pavilion Kuala Lumpur.
For the second consecutive year, Pavilion KL is thrilled to collaborate with AniManGaki, one of Malaysia’s largest animation, comics, and games conventions, bringing forth an array of exciting events, including highly anticipated competitions, runway shows, and captivating displays. Adding to the excitement, international cosplay sensation KNITE, hailing all the way from Sydney, graced the event launching and hosted meet-and-greet sessions with fans too!
IMMERSE IN JAPANESE CULTURE
At Tokyo Street, shoppers will be transported to the streets of Harajuku where they can indulge in Japanese street food, with pop-ups from Frost n Bites, Tokyo Teppan, Kakiyuki, Okonomi, Matcha Hero, and Gindaco & Croissant Taiyaki.
Shoppers can also explore the Harajuku Kawaii Pop-Up Festival, which offers a host of experiential workshops, including a DIY phone case workshop, express bling nail art manicures, fashion booths showcasing Harajuku’s iconic style, and various booths and displays featuring figurines, toys, and dolls to awaken the inner collector in everyone.
Pavilion Kuala Lumpur is proud to host the Japan Embassy’s ‘Seasons of Japan’ exhibition at Tokyo Street from 5th to 28th August. The exhibition will showcase a variety of Japanese dolls and decorations, including warrior May Dolls (Kabuto); ornamental Hina Dolls that represent the emperor, empress, and their court; a Tanabata Tree for shoppers to hang their wishes; and intricate tea sets.
CAPTURE MEMORIES AND EXCITING REWARDS
To commemorate Tokyo Street’s anniversary, shoppers are invited to capture their most Insta-worthy moments using Pavilion KL’s ‘Harajuku Kawaii’ Instagram filter. By sharing their photos with the hashtag #HarajukuKawaii and tagging Pavilion KL, participants stand a chance to win a special prize.
Experience in-mall redemptions to win kawaii surprise gifts by redeeming tokens at Pavilion KL’s concierge counter with every RM200 spent at Tokyo Street or RM300 spent at specialty stores mall-wide in a single receipt. Additionally, Maybank cardholders can redeem an exclusive Japanese Rice Bowl gift with every RM300 spent at Tokyo Street (maximum two receipts) or RM500 spent in a single receipt at specialty stores.
EMBRACE JAPANESE POP CULTURE
Shoppers can also enjoy invigorating performances at Tokyo Street, such as, 3-Pop dance performance by SN19 on 6th August at 3pm and 5pm; as well as a J-pop cover dance performance by Kingsman Dance Crew on 12th August at 7.30pm.
Capture the spirit of Tokyo Street by renting your own kimono or yukata at Kuma Yukata and taking stunning photos at the famed Nakamise area—a row of quaint stores adorned with wooden finishes, inspired by Japan’s renowned Nakamise-dori Street. Alternatively, capture the essence of your visit with a snapshot beside the iconic asakusa lanterns, inspired by the Lantern of Kaminarimon (thunder gate) of Senso-ji Temple in Japan.
After exploring the exciting activities and pop-ups at Tokyo Street, shoppers can treat themselves to a delectable Japanese meal at one of the many renowned restaurants within the precinct.
For more information on Tokyo Street’s 12th anniversary events and promotions, shoppers can visit www.pavilion-kl.com or contact Pavilion Kuala Lumpur’s Concierge at 03 2118 8833. Shoppers can also check real-time updates on Pavilion Kuala Lumpur’s Facebook page, Twitter page or Instagram account.