Freeport A’Famosa Outlet is proud to unveil the world’s first Coach Airways, a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft. The ambitious project, which began in April 2021, saw the successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023.
Aviation enthusiasts and shoppers alike can prepare to be captivated; The Queen of the Sky, as the Boeing 747 is affectionately known, now reigns as the Queen of Retail, offering an extraordinary fusion of aviation history and shopping. The spacious layout of the plane allows for a comfortable and memorable shopping experience reminiscent of the golden age of air travel when luxury is emphasized.
You’ll get an entry pass resembling an air ticket upon entering the store to emulate an air travel experience right from the entrance via an air bridge. Customers will be able to explore the interior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bags and travel accessories— inspired by the next generation’s expressive approach to fashion.
Coach will also release an exclusive Coach Airways Collection featuring a selection of t-shirts, a passport leather case, a wheeled carry-on luggage, and field tote and travel accessories such as luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature.
If you’re unaware, Freeport A’Famosa Outlet has achieved the Malaysia Book of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast accolades of the state of Malacca. The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A’Famosa Outlet as a must-visit destination where fashion, history and innovation converge to provide an unforgettable retail experience.
Coach Airways at Freeport A’Famosa Outlet is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base. In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambience of the transformed aircraft.
Coach Airways is poised to become a global attraction which enchants guests with its fusion of retail and aviation, where imagination takes flight.