Fonterra Launches Its All New Anchor Food Professionals

This year the foodservices market shows a growth rate of 6% , indicating that more consumers are opting to grab or dine food outside. Capitalising on the growth of the foodservices sector, dairy giant Fonterra from New Zealand will be rolling out its new global foodservices brand, Anchor Food Professionals.

Anchor (2)
Picture courtesy from Pamela Yeoh

The Anchor Food Professionals reflects the way the foodservice team are now doing business, working alongside customers to bring business and product solutions that will help to  improve profitability and reducing waste.  In Malaysia, Anchor brand is already a leader in the dairy segment. When you dine in a restaurant, hotel or a quick service restaurant (QSR), chances are you are already having a taste of Fonterra’s dairy products such as its extra stringy Anchor mozzarella cheese, Anchor Culinary creams, cream cheese and butter.

Welcome speech by Ms.Linda Tan, Head of Anchor Food Professionals (Pic courtesy of Yap Chin Yee)
(Picture courtesy from Yap Chin Yee) Welcome speech by Ms.Linda Tan, Head of Anchor Food Professionals

Speaking at the unveiling of the Anchor Food Professionals brand and team, Ms.Linda Tan, Head Of Anchor Food Professionals Malaysia, said that Malaysia is one of the first markets to roll out the new proposition which will see them acting as true consultants, working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotel restaurants, QSR and so much more. The team will help businesses with all aspects of their operations, from front-of-house presentation, pricing and promotion to enhancing yield and taste and delivering new exciting menu options.

Achor (CY Pics)
Picture courtesy from Yap Chin Yee

By understanding the customer businesses better, Anchor Food Professionals is using this knowledge and optimizing dairy ingredients using Fonterra’s world leading research and development capability to meet the specific needs of chefs, bakers and restaurant owners.

Anchor
Samples of pastries using Anchor brand (Picture courtesy from Pamela Yeoh)

Globally, Fonterra plans to roll out its all new Anchor Food Professionals in over 50 countries with more than 5,000 customers. The global Anchor Food Professionals team expexts a NZ$5billion business by 2023 with this move, putting the brand neck to neck with leading consumer brands worldwide.

Leave a Reply

Your email address will not be published. Required fields are marked *