To celebrate its 54th anniversary after two years of pandemic-driven challenges Guardian Malaysia today launched its #guardiancare initiative to focus on caring for the health of customers and the community.
What’s #guardiancare? Angela Teo, Head of Marketing, Guardian Health & Beauty Sdn Bhd shared: “#guardiancare is a sustainability initiative, that cares for our customers, their family, the shopping choices they make and also for the community they live in.
The initiative is centred around ‘because i care’ sentiment, and will focus on three key pillars connected to Guardian’s brand purpose. They are:
- Health – good health and well-being of our customers and the communities
- Community – educating the community on their health concerns
- Environment – promoting responsible consumption and production practices, reducing single plastic use
To launch this initiative, Guardian is kicking off their Health campaign by giving away 10,000 #guardiancare packs, worth a total of RM400,000, to school children in 30 schools throughout the nation, in partnership with Yayasan Perintis Malaysia. Each #guardiancare pack will contain a specially designed Covid-19 Handbook, which has been approved by the Ministry of Education and Ministry of Health and hygiene products such as handwash, sanitizers, face mask, tissue paper and Gummies for kids vitamins. These #guardiancare packs will be distributed to B40 schoolchildren at schools identified by nearby Guardian stores.
For the second pillar of Community and its health, Guardian, which has the largest network of pharmacists in South East Asia, will actively educate the community on important health issues and concerns. Check out Guardian Pharmacist Community Outreach programme through Facebook Live segments and Instagram where followers can ask the Pharmacist any health concern questions ‘live’ and get their answers instantly.
In addition, Guardian will also educate consumers on products that offer ’Clean beauty’ with natural or green ingredients and also products that are ‘Cruelty free’ (not tested on animals) and with sustainable packaging, products that are packed in re-cyclable or re-useable packaging.
To care for the Environment, Guardian has introduced a special Eco-friendly re-useable #guardiancare bag in their stores now which will sell for only RM1.
To further reward our customers in this Anniversary month, Guardian has put together a massive 54th Anniversary Shopping Bonanza, with special offers as below:
- 54% off on the purchase of the second item in the personal care, health care and skin care, Botaneco hair and bath range of items.
- Buy 1 Free 1 promotion for cosmetics
- Shop & Win contest on Guardian’s Facebook where all they need to do is to like the Guardian 54th Anniversary Bonanza Shop & Win post and PM their Guardian receipt for purchases from 1October to 27 October to be in the running for five prizes of a Surprise Box worth RM400 each to be won.
- Shop, Wave and Win contest with MyDebit running from 1 October until 31 December 2021. All customers need to do is to spend a minimum of RM30 in a single receipt by using MyDebit with their ATM card and stand a chance to win a share of prizes worth RM520,000 over three monthly draws.
- GrabPay deal where customers will get a RM6 discount with a minimum spend of RM60 on a single receipt using GrabPay valid from 1 to 31 October 2021.
Come and support this meaningful campaign and at the same time enjoy massive rewards!
For more information, on #guardiancare visit www.guardian.com.my or any Guardian social media platform, FB, Instagram and Tik Tok.