This Chinese New Year 2026, let’s rediscover the true meaning of ONG—beyond prosperity and wealth—through guardian Malaysia festive campaign, “Stay ONG in Health and Radiance.”
Traditionally associated with good fortune, ONG takes on new interpretations across generations today. According to Anna Ng, Marketing Director of guardian Malaysia, older generations view ONG as family togetherness and tradition, parents associate it with financial stability, while younger generations see it as a symbol of self-expression and confidence.
Through its latest CNY campaign, guardian Malaysia aims to bridge this generational divide by redefining ONG as something deeper and more meaningful—health, wellness and beauty shared across generations.
At the launch, we get a first glimpse into guardian’s Malaysia five-part online mini drama that takes a playful yet insightful look into the Ong family’s Chinese New Year preparations. Through relatable, humorous episodes such as “The Beauty Queen” and “The Oral Ace,” family members gradually uncover what ONG truly means to them. The mini drama, encourages Malaysians to prioritise self-care while caring for loved ones, reinforcing guardian’s role as a trusted wellness advisor.
Unlock Your ONG at Pavilion Bukit Jalil
From 15 to 18 January, guardian Malaysia is bringing the campaign to life with an experiential event titled “Unlock Your ONG” at its Pavilion Bukit Jalil outlet. The event features immersive zones created in collaboration with Platinum brand partners Dove, Skintific, Garnier and Silkygirl.
Shoppers can enjoy skincare consultations, makeup tips and health advice across three key ONGs—radiance, beauty and health. Highlights include a Wall of ONG, Trail of ONG, festive lion dance performances, ang pow giveaways, and previews of the mini drama.
MYguardian Rewards members can also enjoy exclusive “Your ONG, Your Way” deals, personalised rewards, and in-store and online surprises.
Festive Promotions and Rewards Nationwide
Running throughout January and February 2026, the campaign offers festive promotions designed to reward shoppers with plenty of ONG:
- Up to 50% savings on over 8,000 products
- Member-only ang pow giveaways and bounce-back vouchers
- Limited-edition Lucky Bags worth RM300 available for RM88 (West Malaysia only)
- Discounts on selected personal care, baby and household essentials
- Shop & Win contest with a chance to win 8,888,888 MYpoints for 10 winners
Members also enjoy RM250 worth of coupons and 2x bonus points during the campaign period.
As Malaysians welcome the Lunar New Year, guardian Malaysia continues to champion wellness as the foundation of true prosperity. With “Stay ONG in Health and Radiance,” the retailer encourages shoppers to begin the new year feeling confident, cared for and connected. Head over to guardian Malaysia and enjoy the massive rewards available!
For more information on guardian Malaysia’s promotions, visit https://guardian.com.my/