In the past year, 30% of Malaysians actively sought out what’s good and what’s not for their hair on social media sites like TikTok, Youtube, Facebook and Instagram. Additionally, data from Google showed that Malaysians had done searches online for the causes and treatments of hair concerns, with the bulk of these queries being on hair loss, dandruff issues and scalp irritation.
In wanting to address the hair concerns of Malaysians out there, guardian Malaysia is celebrating everything hair this July 2024 with its Love is in the Hair campaign from today till the end of the month.
Through this campaign, guardian is dedicated to being the ultimate curator of the best brands, products, and solutions to care for the customers’ hair. With its curated brands covering the areas of Anti Hair Loss, Scalp Care, Hair Color, and Beauty Hair categories, guardian has the right preventative measures against hair loss, specialized treatments for scalp issues, vibrant hair color options, or luxurious products for beauty hair maintenance. With a carefully selected collection of top-quality brands, guardian is the one-stop shop for all things hair care.
As part of this campaign’s kick-off is a preview of guardian’s curation of experts and brands to address Malaysians’ hair care concerns for invited influencers and members of the media at Tropicana Gardens Mall. At the event, we had a sensory experience from understanding how to care for our hair, choosing the right color, addressing hair loss concerns and many more.
Thanks guardian for the informative and pampering experience as we get to try out curated hair care solutions with cutting-edge ingredients such as hyaluron, caffeine, etc amongst many others via a refreshing hair wash, treatment and styling that gives them a glowing, transformational look at the end of the event.
guardian’s curated expertise on everything hair will be extended to the public from today (10th July) until the end of the month (28th July) at various locations throughout the Klang Valley. Various activities involving the curated hair care brands will take place at guardian Suria KLCC and Mid Valley Megamall in the coming weeks, with the culmination event of a ‘hair playground’ scheduled to start from 23rd July till that week’s Sunday at IOI City Mall in Putrajaya.
“The ‘hair playground’ event will be a mega-scale event with scalp scans, consultation, curated hair care solutions, hair styling and colouring competitions as well as a hair runway. It is the culmination event for our month-long Love is in the Hair campaign. Malaysians of all walks of life are welcomed to the week-long concourse event at IOI City Mall,” explained Anna Ng.
Participating brands of this Love is in the Hair campaign are Aussie, Clear, Garnier, Head&Shoulders, Kundal, L’oreal, Liese, Revlon, Ryo, Sunsilk, mise-en-scene and 50 Megumi.
For more information, feel free to visit https://www.facebook.com/Guardianmy/