Heineken®, the most globally adopted beer brand, celebrates its 150th anniversary by embracing the diverse ways people enjoy good times with the brand. Whether it’s with a twist of lime or affectionately called ‘the green one,’ Heineken® has been a companion in good times for 150 years, fostering true connections—one way or another. To commemorate this milestone in Malaysia, Heineken® has partnered with renowned fashion influencer Jane Chuck and her homegrown premium label, Motherchuckers, to launch the ultra-exclusive Heineken® 150 x Motherchuckers limited-edition streetwear collection, inspired by the universal language of style and expression.
Heineken® 150 x Motherchuckers’ “That After Party” collection features a diverse mix of items, including both cropped and regular t-shirts, and coordinated sweat suits, offering a stylish ensemble for any night out in shortbread, ochre, and Heineken®’s signature red and green colourways. Grab your limited-edition pieces exclusively during the Heineken® Party, and starting from 18th August, you can also purchase it online to keep the good times flowing in style long after the event. The collection includes uniquely designed caps with a built-in bottle opener, a practical and clever twist that doubles as a conversation starter, ensuring the good times keep flowing.
That is why Heineken® celebrates your idea of good times wherever you are in Malaysia. At participating outlets, fans of Heineken® can enjoy Heineken® their way. Purchase a bucket or set of Heineken® beer and let the #whateverken serve up unique creations like Heine-Rita, Heine-Berry, or Heine-Tea at no extra cost. Continue to enjoy elevated good times and play your way to exclusive prizes with engaging games. Have music your way by adding your favourite songs to the playlist of your favourite bar while enjoying a refreshing Heineken®. Let Heineken® immortalise your good times with the Heineken® 150 x Darkroom8 Good Times Camera collaboration and capture good times your way in both physical photos and digital snapshots.
Since good times, good music and Heineken® go hand-in-hand, Heineken® is giving out exclusive prizes via the Good Times Cam contest, including pieces from the Heineken® 150 x Motherchuckers collection and the Heineken® 150 x Darkroom8 Reusable 35mm Point and Shoot camera featuring the unique Heineken® beer filter. For more details, visit Heineken® 150-Anniversary campaign’s page on Instagram , Facebook Page and the hashtag #He150ken.