Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. Shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers.
To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration perfectly aligns with Heineken®’s dedication to fostering genuine connections at the pop-up events.
Heineken®’s invite-only REFRESHING SESSIONS will transform everyday spaces—think lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will open refreshing new ways to inspire people to make new connections and expand their social circles, creating opportunities to engage with other music lovers in dynamic settings.
These sessions set the stage for Heineken® Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken® is redefining how music is experienced.
Double the Decks, One Epic Sound:
At every REFRESHING SESSION, an epic DJ experience awaits—pushing the boundaries of sound in all the right ways. And the first REFRESHING SESSION’s highlight? A high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for what REFRESHING SESSIONS promise every time: bold DJ pairings, fresh musical fusions, and a journey that redefines music discovery—brought together by Heineken®.
Next Stop: Who’s Spinning Next?
Don’t miss the next REFRESHING SESSION landing at QRA, where Heineken® will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters. Just like at Good Juju Barbell Club, epic DJ experiences await, and strangers will turn into music buddies via the Timeleft app. Find out how to be part of these exciting REFRESHING SESSION by staying tuned to Heineken® on Instagram and Facebook.
Exclusive Rewards:
Attendees of REFRESHING SESSIONS will receive exclusive passes to Heineken® Refresh Your Music 2025 and by purchasing Heineken®, they also stand to win a limited-edition Heineken® vinyl player, bringing the thrill of discovery into their own hands.
Follow Heineken® on Instagram and Facebook for the latest DJ lineup and to secure your exclusive, limited invites to the REFRESHING SESSIONS—an unforgettable musical journey not to be missed.