Fans of Italian coffee icon Lavazza rejoice as there’s new product range available in Malaysia! Lavazza unveils the newest range of Nespresso-compatible Capsules, offering the signature aroma and taste of its most beloved blends, including Crema E Gusto Classico, ¡Tierra! For Planet, and Qualità Rossa. These capsules make it easier than ever to enjoy the excellence of Lavazza coffee at home—just pop them into your Nespresso* machine and savour the finest Italian flavours.
To celebrate the launch of this exciting new line, Lavazza has taken over the Center Court of MidValley Megamall with a vibrant Pop-Up Shop from August 19th to 25th. The space comes alive with oversized, colourful replicas of the new Lavazza Capsules in shades of red, blue, green, and yellow. This visually striking setup also includes an Instagram-worthy photo wall illuminated with neon lights!
I was one of the lucky ones invited for the media launching. The event was officiated by Mr. Phillip, Lavazza’s Regional Sales Director, along with Miss Annabelle and Morning from Lavazza Singapore & Shanghai, and Alicia Wong from Dankoff Malaysia. Esteemed representatives from AIT Fine Food and Aeon Malaysia also attended, alongside local celebrities and influencers like Nana Sheme, Yazmin Aziz, and Fiera Affendi, as well as members of the media.
At the pop- store, I participated in several interactive games to win exclusive Lavazza merchandise. Check out the Special Promotions at the Pop-Up Shop:
- Purchase 3 boxes or spend RM60 and above for a chance to win in the Plinko game.
- Purchase 8 boxes or spend RM170 and above to receive a free Capsule Holder or Coffee Filter and an opportunity to win from the Lavazza Claw Machine.
To make my day, I get to indulge in unique “Coffeetails,” special coffee drinks crafted by expert baristas. I also get to enjoy special discounts on all Lavazza products—Capsules, Beans, Grounds, and Instant Coffee too!
The introduction of Lavazza’s new Capsule range marks a significant milestone in strengthening the brand’s connection with coffee enthusiasts across Malaysia. Whether it’s a morning ritual or an afternoon coffee date, Lavazza Capsules promise to be the perfect companion for every coffee lover.
Head over to Lavazza Pop Up Store at Center Court of MidValley Megamall from now till 25th August and try your hands at the interactive games while sipping on your favorite Lavazza coffee.