Every woman around the world, definitely has a pair of Levi’s denim in their wardrobe as its the epitome of classy and edgy style that never fades away. For more than 80 years, the Levi’s® brand has obsessed over women’s denim – to understand a woman’s body and how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean.
This Fall 2015 season, Levi’s® brand announces the launch of its all new women’s denim collection and global brand campaign. The campaign, built around “Live In Levi’s®”, features Alicia Keys to debut the all new women’s denim collection. For this season, the Levi’s® brand introduces the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing. To create the perfect fitting jeans for each body type, they’ve used the latest fabric innovations with slimming technologies.
Kaede Matsumoto, Brand Style Director for Levi’s® introduces the media to signature LOT 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 710 Super Skinny (seriously sexy fit), 711 Skinny (perfect go-to-fit), 712 Slim (timeless chic fit), 714 Straight (essential straight fit), 715 Bootcut (ultimate leg lengthening fit)and 721 High Rise Skinny (modern pin-up fit).
During the event, she also highlighted previous collections such as:
ICONS – 501® CT, (sister jean to series 501® Jean, iconic straight fit with signature button fly). The collection features a more relaxed and ‘boyfriend’ jeans that is sexy.
LEVI’S® REVELÔ – Features innovative liquid shaping technology that shapes, lifts and lengthens. Styles include Levi’s® RevelÔ Skinny, Levi’s® RevelÔ Low Rise Skinny, and Levi’s® RevelÔ Low Rise Straight.
Levi’s® Fits For The Asian Woman – Crafted with a slimmer thigh, flattering leg and contoured seat for a little lift to fir your shape. Styles include the 711 Skinny, 712 Slim, 714 Straight, 715 Bootcut, 721 High Rise Skinny and Levi’s® RevelÔ Mid Rise ST Skinny.
The event continued with renowned stylist Cho Wee Chee, showcasing 6 different and inspirational styles with LOT 700 . Assisted by two of his crew, each model took less than two minutes to complete their makeover. The 6 styles created includes:
- 710 Super Skinny – Hipster style
- 711 Skinny – Dystopia / Mecha / Nomad inspired by the concept of ‘end of the world‘ featuring black pieces with slice edges.
- 712 Slim – Uptown/Babushka a style that’s eclectic, fearless with multilayering tops.
- 714 Straight– Health/Goth featuring gothic monochrome styles with gadgets pairing that carry a touch of combat looks.
- 715 Bootcut – Buffalo/Urchin a style mixture of street urchin /hip hop.
- 721 Highrise Skinny – Victorian/Magpie a mix of covered sexuality featuring romantic and lace tops.
I absolutely loved this Fall 2015 collection and in fact I actually owned two pairs from this new collection namely 711 Skinny and 714 Straight as its so comfortable, stretchable and give me the perfect fit.The new Levi’s® Jeans Collection is retailing from RM179 onwards and is now available in Levi’s® stores nationwide.
