Nestle Lactogrow®Celebrates International Day Of Happiness With ‘Grow Happy’ Moments Contest


Daily we see postings of MCO and Covid-19 which seriously can be quite depressing. Today, let me share happiness around with you! In conjunction with International Day of Happiness on 20 March 2020, NESTLÉ LACTOGROW® hopes to encourage parents from all around the nation to raise their children happy and healthy through its ‘Grow Happy’ campaign.

The International Day of Happiness is an important occasion because it is also the very day the World Happiness Index, which provides an overview on the current state of global happiness, is released annually. Last year, Malaysia dropped from the 35th spot to the 80th as the happiest country in the world.  Oh wow….we’re that unhappy in year 2019 (lolx).


With that in mind, NESTLÉ LACTOGROW® is taking this opportunity to instil a positive mindset within Malaysians and remind them of the importance of growing happy – something that should begin from childhood. Through the ‘Grow Happy’ campaign, NESTLÉ LACTOGROW® aims to spread happiness from a young age and empower parents to let their children grow happy.

The campaign kicks off with a social media contest to encourage parents to submit photos to share their ‘Grow Happy’ moments with their children, or even memories from their own childhood. This is NESTLÉ LACTOGROW®’s initiative to remind everyone that it is the simple things in life that can bring joy to us, regardless of age, time and environment.

Photos submitted to the social media contest will be compiled by NESTLÉ LACTOGROW® to form a smiley photo collage. This collage will then be displayed during the upcoming ‘Karnival Grow Happy’, in an attempt to break the record for the ‘Biggest Smiley Portrait Collage 2020’ in the Malaysia Book of Records.


The ‘Grow Happy’ social media contest is hosted on the Nestlé Start Well 2gether Facebook event page ( and is ongoing from 6 March to 24 April.

How to participate:

  • Upload a ‘Grow Happy’ moment of them with their children or from their childhood onto the event page.
  • In the caption, share your personal definition of what ‘Grow Happy’ means. By starting with “My Grow Happy moment is…
  • Hashtags #LactogrowMY and #GrowHappy.
  • Only submissions of photos with children one year old and above will be eligible for entry.

The first and second place winners will be awarded RM2,888 and RM1,888 respectively, while the five consolation winners will receive RM500 each. There will also be weekly winners who will receive exclusive NESTLÉ LACTOGROW® water tumblers.

Let’s join this contest and have some fun during the MCO period. Who knows, you might actually win yourself some amazing prizes too!

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