Quaker, the world’s No. 1 oats brand, is back with a new chapter in its health movement — the Jom Quaker Fit Campaign. Launched recently at Sunway Velocity Mall, the campaign brings to life a simple but powerful message: “Eat Better, Not Less.”
Did you know that over 54% of Malaysians are overweight or obese? Even more alarming — over 2 million people live with at least three chronic conditions like obesity, high blood pressure, and high cholesterol. These are all red flags for heart disease and stroke, and many of them are linked to everyday choices: low fibre intake, too much refined carbs, and high sodium diets.
Quaker’s campaign aims to be part of the solution by encouraging small, achievable changes — starting with breakfast. The campaign is anchored in the idea that a nourishing breakfast sets the tone for the rest of the day, and oats are one of the most effective, science-backed foods to get started with.
Oats contain beta-glucan, a natural fibre proven to increase satiety (so you feel full longer), regulate blood sugar levels and support digestion and heart health. Backed by over 80 global clinical studies, oats are a smart and affordable option for Malaysians looking to manage their weight and overall wellbeing without drastic diets or complicated meal plans.
Join the 30-Day Challenge
As part of the campaign, Quaker is rolling out a 30-Day Oat Challenge at 70 retail outlets across Malaysia. There’s also university collaborations with health institutions and free health checks, recipe ideas, expert advice, and more!
To find out more and join the movement, visit www.quaker.com.my