Craving for something soupy and comforting but have not time to prepare? Here’s the solution AJI-YA! The pioneering brand behind halal instant gourmet soup, officially launched its latest product at the vibrant ‘Soup-erlicious Party’, held at Christine’s Bakery, Pavilion Damansara Heights. This one-of-a-kind event brought together bloggers, influencers, business partners, and VIPs to celebrate the arrival of a new era in instant soup—one where gourmet meets halal, and convenience meets quality.
Upon arrival, guests were welcomed with an upbeat vibe and engaging activities. I had fun at the interactive photo booth and join their social media contest too! Most of us were busy snapping and posting for a chance to win exclusive prizes. The mood was festive and we were enjoying the latest hot soup from AJI‑YA’s newest product line.
AJI‑YA brings gourmet soup straight to your bowl in just two minutes. It’s available in three mouth-watering flavours—Mushroom, Corn, and Veggie. Made with 100% real halal ingredients, these soups are free from added MSG, preservatives, and artificial colouring. Whether you’re at home, in the office, or on the go, AJI‑YA is all about making wholesome, high-quality comfort food accessible anytime, anywhere.
The official product launch was officiated by En. Yusram Bin Yusup, MATRADE Director for Exports Promotion & Market Access Division, Pn. Hasziah Mohd. Yazid, MATRADE Deputy director for Mid-Tier Unit, and Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd.
After the official launch, we continued with other fun activities such as “From Our Bowl to Your Heart” wall activity. Guests shared heart-warming notes about their love for AJI‑YA’s comforting flavours. The interactive love note poster became a symbol of the community AJI‑YA is building—one bowl at a time. Another highlight was the “Snap Your Bowl, Show Your Glow” Photo Contest, which encouraged guests to creatively capture their soup moments. Winners walked away with exclusive cash vouchers sponsored by Christine’s Bakery, adding extra joy to an already flavourful day.
AJI‑YA’s Halal Instant Gourmet Soup is now available at selected retailers and online platforms. For more information and updates, follow AJI‑YA on Instagram and Facebook.