Aveeno Introduces Active Naturals Colloidal Oatmeal Skincare Solution


Have you ever heard about Aveeno? To help women around the world discover a naturally beautiful life, Aveeno® is a brand that offers a complete line of comprehensive skincare solutions featuring the Active Naturals Colloidal Oatmeal. Unlocking the power of a natural ingredient – oat – through scientific advances, and discovered ways to nurture and transform the skin to an enhanced state of health and beauty.

Why oat? Colloidal oat – which means ground oatmeal suspended in liquid medium for better application and absorption into the skin – has been a prized ingredient in skincare since ancient times. This is supported by over 60 years of clinical evidence indicating that colloidal oat formulas are effective in soothing dry, irritated skin.

Each Aveeno® Active Naturals product is uniquely formulated and scientifically proven to harness the power of the oat to deliver real skincare benefits for strong, visibly healthier skin. For the past 70 years, Aveeno®’s commitment to harness the power of oat for skin wellness has made it the most trusted brand in the US for its use of natural ingredients.

Are you aware that oats has prebiotic properties?  With prebiotics, it helps to balanced  and improved our skin’s microbiome.  This has resulted in the brand renaming its key ingredient – colloidal oat – as ‘prebiotic oat’ in some of its more recent products. The new ingredient formulation will allow our skin to have a stronger barrier function and bidding goodbye to dry, itchy skin. Hence, all Aveeno® and Aveeno Baby® products are now infused with prebiotic oats.

Here are the four important functions of oats:

  • Lock-in skin moisture
  • Reducing itchiness
  • Reducing redness
  • Improving skin’s microbial balance

True to its brand identity of balancing groundbreaking science with nature’s best produce, Aveeno® products are formulated with a farm-to-bottle commitment. This means its skincare solutions are produced through an artisanal process that preserves the freshness and goodness of carefully selected oats from its origin – the farm – all the way till it reaches women and babies in the bottle.

Aveeno®’s prebiotic colloidal oats are made from food-grade, high protein, non-GMO oat grains harvested from fields of Canada, North America, the United Kingdom and France. These harvests are then processed without the use of chemical solvents, and finally formulated through a stringent process designed to maintain the integrity and purity of the Aveeno® Oat’s active components.


Excited to try the power of oats out? Pick Pick up Aveeno®’s range of skincare solutions featuring the Active Naturals Colloidal Oatmeal at selected major pharmacies, such as Watsons, Guardian, Caring, and AEON Wellness. Or, add it to your ‘cart’ in the comfort of your home through Aveeno®’s official store on Lazada (http://bit.ly/AveenoLazadaMY) and Shopee (http://bit.ly/AveenoShopee)!

To stay up to date on Aveeno®’s latest offerings or to get more information about the brand, follow the Aveeno® Malaysia Facebook (www.facebook.com/myaveeno) and Instagram page (www.instagram.com/aveenomy).

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