In the season of giving, many companies have created their own CSR initiative. As an extension of its annual Ayam Brand Community Care Campaign and its 130th anniversary celebration, Ayam Ayam Brand recently hosted 55 children from 11 non-profit organisations including orphanages to equip them with skills on how to prepare nutritious meals.
The community care event is the brand’s 15th consecutive year of giving back to the society. With the community outreach titled “Taste of Comfort” gave underprivileged children the opportunity to learn all about healthy eating and how they can create dishes filled with nutrition and comforting flavours using Ayam Brand’s quality canned food that have no preservatives, no added MSG, trans fat, and additives.
“This year, Ayam Brand celebrated our 130 years milestone by offering Malaysians healthy meal options with our wide range of products, and we wanted to also ensure that we provided the underprivileged the same access to healthy food. We truly believe that healthy children and individuals are key to building a thriving society and an even stronger nation. Hence, this time we are empowering more kids with the knowledge of healthy eating, and equipping them with the lifelong skill of creating nutritious meals for themselves,” shared A Clouet & Co. (KL) Marketing Manager, Teoh Wei Ling.
To promote healthy eating, Ayam Brand collaborates with food entrepreneur and TV personality, Chef Ili Sulaiman, who led the children in a cooking workshop that taught about the importance of a balanced diet. Through simple demonstrations, the children learnt to create their own nutritious meals like D-I-Y Comfort Pizza with ingredients such as Ayam Brand’s saba fish and tuna for their supply of omega 3. They also learnt to create Tropical Fruit Smoothie Bowls which they can replicate on their own at home.
The community outreach event saw orphans from Fungates Superflow Foundation, Precious Gem Home, Trinity Children Home, Yayasan Sunbeams Home, Rumah Charis, House of Joy, Rumah Bakti Al-Kausar, Rumah Shalom, Pusat Jagaan Anbe Sivam, Ti – Ratana, and Rumah Kebajikan Anbu Illam learning at the cooking workshop. The children were also taught values such as teamwork through interactive games.
To further enable each home to create healthy meals for the children, Ayam Brand also donated two months’ worth of Ayam Brand food products to the 11 participating organisations and invited the children to discover more local recipes by downloading the “130-Years of Homely Goodness” e-recipe book from Ayam Brand Website www.ayambrand.com.my
If you’re interested to find out more about Ayam Brand’s community efforts, please visit www.ayambrand.com.my