Denim Rocks With Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite and Levi’s® New Orange Tab Spring 2017 Collection


I recently attended the star studded celebration of Levi’s® First Ever Set The Standard (STS) Store at Pavilion Elite and at the same time preview the newly remastered Levi’s® Orange Tab Spring 2017 Collection, which captures the unrivalled style of the coveted originals. Blending then and now, Orange Tab for Spring 2017 features vintage-inspired finishes along with updated fits and fabrics. Are you excited to find out more about the collection? Scroll on…

Levi’s® Orange Tab symbolized style and youth during the counterculture of the 1960s in a fashion line of affordable slim-fitting jeans, jackets and shirts. Since then, old-school Orange Tabs have become the ultimate vintage collector’s favourites.


Featured men’s fits include Orange Tab in 510™ Skinny and new 505™C. Fabrics are based on archival 60’s and ‘70s Orange Tab, but with a bit a stretch for a modern feel. Tops, tees and knits are cut slightly looser for comfort and ease of movement, while the Orange Tab Work Shirt acts as a classic hybrid piece of Western and Work Shirts. Meanwhile, the iconic Trucker Jacket gets some Orange Tab touches, like the Arcuate and welt pockets. The Levi’s® New Orange Tab Collection For Spring 2017 price range between RM69 to RM499.

Guests watching the Levi’s video to redeem mystery gifts 😀

As we step into the new store, we are greeted by a palette of materials including pine, hot-rolled steel and polished concrete; coupled with high ceilings and an open storefront to create a warm environment. The shelving height was lowered to provide a more boutique-like experience whilst wood complement the sea of blue denim.

The men and women section are clearly differentiated thus making it easier for customers to navigate through the store. The product assortment embraces the ‘less is more’ concept by emphasizing product features and benefits over quantity. As a result, products are more accessible to the consumer highlighting Levi’s® as a lifestyle brand.

Iconic fashion items such as the 501® jean, the Trucker Jacket and the Western Shirt are featured in shadowboxes. For the hardcore denim heads, there is Levi’s® Vintage Collection showcasing iconic reissues and special editions garments.

Customisation corner

Guests not only enjoyed shopping at the new store, they were also treated to a fabulous fashion show as well. I also had the opportunity to customize my Levi’s® bag as too1 Lolx, best part I get to represent a fellow blogger friend to go on stage and collect her winning entry for Levi’s® contest. How I wished it was me who won 😛   Anyway, I had tons of fun that day.


This new store at Lot 4.103.00, Level 4, Pavilion Elite, echoes the effortless appeal of Levi’s® that is steeped in authenticity and craftsmanship.

For more information about Levi’s® New Orange Tab Spring Collection  2017 and Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite, please visit Levi’s® Malaysia Facebook and Website

Leave a Reply

Your email address will not be published. Required fields are marked *