Etude House Brand New Concept Flagship Store in Sunway Pyramid


If you were ever impressed with the old Etude House, boy will you be in for a surprise with the opening of their latest flagship store in Sunway Pyramid. The new flagship store with a brand new concept spans 2,455 sqft and houses more than 1,000 product lines ranging from cosmetics, skincare, body care, perfume, hair care, nail colors and more.

Check out the brightly-lit store furnished with sweet color-themed and trendy mood interior. Loved how it brings the brand’s culture of Makeup Play to the next level with fun, interactive, and engaging features. The moment I stepped into the store I had such an enjoyable experience exploring it!

I was there on the grand opening itself and witness throngs of celebrities and influencers attending the event. Best part is that I get to pick up new Korean makeup tricks by renowned makeup artist Dave Kim and Daniel Kim. Both of them flown in from Korea just to show it to us!

Are you ready to find out what’s the NEW in Etude House Flagship store? Let’s go!

Find Your Look Section

This section presents ‘Etude House Signature 9 Looks’ with distinctive product highlights and 9 how-to video tutorials where we can watch, learn and discover the looks and products that best suit us.  I had fun watching the video and learning a few tricks.  There’s also a makeup studio section set up and you can ask for professional makeup services *wink*

‘Dear My Glass Tinting Lips-Talk’ collection

We’ve heard all about customising our BB cushion. Now, we can customised our lipstick case as well. The collection carries 20 different lip shades and 20 uniquely designed lipstick cases where you can mix-and-match, and customise your lipstick to your personality and mood. Apart from that, we can also engrave it in three selections of language – Korean, Malay and English.

I was certainly impressed with the brand new concept Etude House Flagship store. For those who’ve yet to visit, check it out at Lot G1.76 & G1.77, Ground Floor, Sunway Pyramid Shopping Mall. For more information, please visit

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