OMG….I can’t wait to try the brand new JACK ‘n JILL Potato Chips limited-edition flavour inspired by local Malaysian cuisine – Asam Pedas Ikan. The last round they launched their first ever local flavour ‘Sambal Udang’, I was hook to it!
The Asam Pedas Ikan is a savoury dish with of spiciness and sour tanginess which hits the spot of every Malaysian, and the same zesty flavour will surely be a hit with the new JACK ‘n JILL Potato Chips flavour.
The new flavour launch is part of JACK ‘n JILL Potato Chips’s campaign, Waaajah Baharu, Waaa Asam Pedas Ikan, Waaa Bestnye! Also a highlight of the campaign is the new packaging for the entire JACK ‘n JILL Potato Chips range, which will reveal a more modern, clean and vibrant design focusing on the flavours.
Staying true to its commitment for quality ingredients, JACK ‘n JILL Potato Chips Asam Pedas Ikan is made from fresh natural potatoes perfectly sliced in a V-Cut shape for a crunchier texture, and flavours inspired by the traditional Asam Pedas Ikan dish. It is then fried till the best crisp to give you that mouth-watering spicy kick with a savoury hint of fish – just like Asam Pedas Ikan!
To commemorate the launch of JACK ‘n JILL Potato Chips Asam Pedas Ikan and the new packaging design, JACK ‘n JILL is inviting fans to enjoy a bowl of Asam Pedas Ikan at participating warungs nationwide. On 13 November 2021 , bring a proof of purchase of JACK ‘n JILL Potato Chips Asam Pedas Ikan (dated between 15 Oct 2021 to 13 Nov 2021) to redeem a take-away set meal consisting of a serving of Asam Pedas Ikan with rice. This initiative is not only to remind consumers to support local flavours but also the local stalls, especially during this season of prolonged lockdown. More information can be found on the brand’s Facebook page @jnjpotatochips.
JACK ‘n JILL Potato Chips is also pleased to continue the collaboration with singer-songwriter and Anugerah Juara Lagu champion Naim Daniel for the second year, who will be championing the new launch. “I am so happy to see that my favourite potato chips brand now comes in new cool look. The design is unique; the flavour profile really stands out. It makes me want to have a bite now! I also love the new Asam Pedas Ikan flavour, a local favourite of mine! It’s so satisfying munching on it – Waaa Bestnye!”
The JACK ‘n JILL Potato Chips Asam Pedas Ikan flavour is now available in stores nationwide. For more information, follow their page (https://www.facebook.com/jnjpotatochips/) and Instagram Page (https://www.instagram.com/jacknjillpotatochips/).