My mornings are often rushed, filled with traffic jams, and repetitive routines that doesn’t allow me time to slow down. This July, Nutella is inviting Malaysians to slow down and rediscover the simple joy of breakfast. Introducing the Selamat Pagi Nutella campaign—featuring three limited edition 680g Nutella jars, Malaysian-inspired recipes, and a delicious café collaboration with Grumpy Bagels.
Malaysia is known for its breathtaking landscapes and rich cultural diversity—and that includes its vibrant breakfast traditions. From nasi lemak to roti canai, every region in Malaysia brings something unique to the breakfast table. Nutella has embraced this local spirit by launching limited edition Selamat Pagi jars that celebrate the beauty of Malaysia at sunrise. Each jar showcases stunning landscapes from three iconic locations such as Mount Kinabalu, Sabah, Taman Tasik Titiwangsa, Kuala Lumpur and Pulau Perhentian, Terengganu.
Available nationwide from 1 July 2025, these special jars are more than just beautiful—they’re interactive. Each one features a QR code linking to local-inspired breakfast recipes that are easy to follow and fun to make. Nutella’s local-inspired recipes are designed for everyone. The lineup includes creative takes on familiar favourites such ash Roti Canai French Toast, Nutella Roti Canai Fruit Wrap and Roti Celup Telur with Nutella.
To top it all off, Nutella has partnered with renowned Southeast Asian chef Reynold Poernomo to craft a special recipe: Baked Roti Canai with Nutella—a delicious fusion of Malaysian flavours and Nutella’s signature hazelnut cocoa taste.
Also check out the limited-time Café collaboration with Grumpy Bagels. From 1 to 14 July 2025, you can try the limited-time Yuzu Cream Cheese Bagel with Nutella—a bold, refreshing twist on a classic morning bite. Even better, customers who spend RM100 or more at Grumpy Bagels during this time can spin the reward wheel and win exclusive prizes, including:
- Nutella x Grumpy Bagel Tote Bags
- Nutella x Grumpy Bagel T-shirts
- Gift Sets
- Nutella B-Ready and Nutella Biscuits
Join the movement and share your feel-good mornings by tagging @NutellaMalaysia on Facebook or Instagram. Use the hashtag #SelamatPagiNutella and show how you’re bringing joy back to breakfast.
The limited edition Selamat Pagi Nutella jars are available at leading stores nationwide, to learn more fun ways to enjoy your Nutella visit www.nutella.com/my.