Get ready for #IYKYK Beauty at Guardian Stores nationwide!

Are you like me always following the latest beauty trend on IG and Tik Tok? Then, you’re set as Guardian has launched its latest #IYKYK Beauty category nationwide.

These #IYKYK beauty brands that have taken the online world by storm is racking up explosive sales and becoming the talk of the town is now available physcially at Guardian exclusively. We’re talking about brands that have dominated conversation on IG and Tik Tok , which I’m sure you can name a few of it 😛

Anna Ng, the Marketing Director of Guardian Malaysia

Anna Ng, the Marketing Director of Guardian Malaysia, emphasized the company’s commitment to staying abreast of the latest beauty trends globally and bringing them to customers at the best value.

“The #IYKYK Beauty category is designed to feature brands that have made a substantial impact online, creating a buzz on social media and we believe these sensational products deserve a wider stage, making it easier for YOU to get your hands on them, both online and in-store,” she said.

The term #IYKYK stands for ‘If You Know You Know,’ commonly used by social media content creators to signify that their posts may be understood by a select audience or those in the know.

The launch event, held at Guardian’s flagship store at Mid Valley Mega Mall, unveiled the dedicated #IYKYK Beauty sales section, gradually introducing more than 20 viral trending online beauty brands. The brands featured in the #IYKYK Beauty category include brands from Korea, Indonesia, China, Japan, France, Vietnam, the US, Canada and Taiwan.  They include;

  1. Skintific
  2. Hanasui
  3. 3W Clinic
  4. True to Skin
  5. The Raw
  6. Cocoon
  7. Garnier
  8. Aiken
  9. Nacific
  10. Round Lab
  11. Dododots
  12. Perfect Diary
  13. Makeover
  14. BnB Cosmetics and Skin
  15. CeraVe
  16. Glad to Glow
  17. Skinmade
  18. Be Minimalist

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Guardian customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app. The section will also offer Beauty Tips and Trends video links, brand features, product details, special offers, and more related to the featured #IYKYK beauty brands.

Anna Ng mentioned that the #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends. For all beauty trend enthusiasts out there, Guardian is now your go-to destination for everything that’s making waves in the beauty care space.  To this end, Guardian has started Project House of Creator which aims to engage and educate leading Malaysian content creators on what’s trending and what’s new in addition to upskilling them to create better and more impactful content.

It was fun to explore and learn about the upcoming #IYKYK Beauty  category at Guardian. I had the chance to try best selling products from Cocoon, Nacific, Hanasui and many more.

Head over to your nearest Guardian store to explore the  #IYKYK Beauty category today!

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