Thanks to Skechers, fans of K-Pop sensation Cha Eun-woo was able to meet the star at the grand opening of Skecher’s first brand experience store in Malaysia. The event at the new Skechers location in The Exchange TRX in Kuala Lumpur gave notable attendees, including Skechers trade and business partners and members of the media, an opportunity to explore the newly opened store and try out the brand’s latest innovative and comfortable footwear and apparel collections.
This groundbreaking brand experience store unveils a revolutionary running zone that is debuting for the first time at a Skechers location in Malaysia. Boasting an advanced treadmill and personalised run gait analysis, it guarantees a Skechers experience like never before—where runners can find the perfect pair to match their distinctive stride.
Following the ribbon-cutting ceremony, Cha Eun-woo engaged in a store tour with the Skechers Management team. During this insightful exploration, he was shown various sections of the store, including the Skechers DIY corner. This personalised tour provided a firsthand look at the diverse offerings and innovative features within the store, reinforcing the commitment to delivering an exceptional and unique shopping experience for Skechers enthusiasts.
Setting the evening’s vibe was DJ Alexis Grace, who played her energetic selection of tracks, getting the guests to move and groove to the rhythm. Throughout the event, esteemed guests had the exciting opportunity to engage in unique activities, enhancing their experience. To complement the lively atmosphere, the “Top-Down Y2K Photobooth,” presented by Skechers, allowed them to dive into retro fun. Stepping into the photo booth, guests created lasting memories with fun photos, capturing the essence of the event.
The night hit its peak with an unforgettable after-party and meet and greet at Central Exchange featuring the star of the night, Cha Eun-woo. There was also a Skechers fashion show, electrifying dance choreography by Zeppo Youngsters and singing performances by Jestina, Christinna and Perry Kuan.
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations — including Skechers Hands Free Slip-ins® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst Pro™ Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology, and Skechers Performance FitKnit® Technology.
Visit the new Skechers store at L2.57.0 & L2.58.0 on Level 2 of The Exchange TRX in Kuala Lumpur and explore the trendiest lifestyle products today!