Guardian Search For “The Face Of Healthy Beauty” ….Are You The One?

Guardian Search For “The Face Of Healthy Beauty”

Ladies….are you the one Guardian is looking for? Guardian has just launched a nationwide search to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ to be its brand ambassadors.

Guardian Face Guardian Face of Healthy Beauty 3of Healthy Beauty 3

If you think this is a Beauty Contest, it’s NOT! According to Soren Lauridsen, CEO, South East Asia, Guardian Health and Beauty Sdn Bhd mentioned, “The Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too”. Hence, Guardian is on a lookout for FOUR individuals who best represents the entity of Healthy Beauty!

The Guardian Face of Beauty 2
Pic credit to Betty Liew

‘The Face of Healthy Beauty’ is touted as the first-of-its kind in Malaysia. Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian Vouchers and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors.

The Guardian Face of Beauty 2

Who Can Be The Face?

  • Open to all Malaysian female citizen aged 18 years and above.
  • Not an ambassador for any other brands

How To Join?

  • Participants need to upload 30-second video indicate ‘Why they want to be The Face of Healthy Beauty?
  • Upload full-length photo and one passport photo of themselves.
  • Submissions can be made from 20 May until 12 June 2019.
  • All entries will be submitted online at

100 of the participants will be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam, and 1Borneo Hypermall Kota Kinabalu, Sabah.

Guardian Face of Healthy Beauty 5

Four Semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

Guardian Face of Healthy Beauty 5

There will be eight category winners to be awarded by sponsors besides the four winners. The categories are Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L’Oreal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemme).

Don’t forget to vote for your favorite finalist and the voting starts from 8 July – 24 July on the microsite. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

Guardian Face of Healthy Beauty 5
Pic credit to Betty Liew

If the particular contestants win in the Grand Finals, then she will do a draw to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR codes, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.

Check out the video below for info:

If you need further details, visit  Guardian’s ‘The Face of Healthy Beauty’  microsite:


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