In celebration of 64th year of the country’s independence, Malaysia’s premier homegrown jeweller, HABIB, embraces creative interpretation of the meaning of Merdeka for their campaign this year.
Themed Keindahan Merdeka, HABIB adopts the element of butterflies for their unique and meaningful life cycle. Not only beautiful and graceful, the butterfly serves as a metaphor for transformation or rebirth, change, hope, freedom and life. This is symbolic of the more than a year-long journey that all Malaysians have been going through since the pandemic first began in early months of 2020. The transformational process of these magnificent creatures is very much akin to the many phases Malaysians have gone through during the pandemic. From having to adapt our lifestyles in the new normal by staying home, not seeing our loved ones for months, to slowly coming out from our cocoons with the increased vaccination numbers – there’s nothing in our lifetime that has impacted us more than this pandemic. And just like how a caterpillar is able to transform into a stunning butterfly, we are also starting to see the light at the end of the tunnel.
HABIB has always been in the business of happiness, where people come to celebrate occasions, milestones and happy times. Wearing a beautiful piece of jewellery makes you look and feel good about yourself, translating to increased confidence and happiness. And just like watching a butterfly flutter its beautiful wings freely, it brings you joy. Now, more than 60 years later, HABIB remains true to its philosophy in placing prime importance on happiness amongst Malaysians.
As part of its Merdeka campaign this year, HABIB collaborates with talented local artist, Najib Bamadhaj, by embracing creative expression via artwork on the same theme, relating to the journey of Malaysians in the past year. Najib’s artwork, National Aspiration, expresses the symbolism and metaphor of the butterfly as the key element throughout the campaign.
In line with its campaign, HABIB launches Limited Edition 999 Gold Wafer Collection with unique designs of Malaysian butterfly species, namely Rajah Brooke’s Birdwing, Long-Tailed Blue, Malay Lacewing, Paper Kite Butterfly and Emerald Swallowtail. Primarily found in the Peninsular and Borneo Malaysia regions, the butterfly species are known for their captivating colors and shapes. Perfect as a gift, investment or collectors’ item, the Gold Wafer Collection comes with exclusive packaging designs highlighting the beauty of each butterfly species. As part of its annual Merdeka promotion, HABIB also introduces its new range of butterfly-inspired jewellery in yellow, white and rose gold color combinations. Available in 22K, 18K and 9K gold, the delicate jewelleries come adorned with a variety of diamonds and gemstones settings.
Following the campaign’s launch, Najib’s National Aspiration painting will be on rotational display at selected HABIB showrooms. Customers who wish to marvel in the beauty of the visual artwork and to check out HABIB’s Merdeka Collection can visit any of HABIB’s nearest operating showrooms. For more information on HABIB’s Keindahan Merdeka campaign, visit their website at www.habibjewels.com or follow their social media on Instagram (@habibjewelsofficial) and Facebook (@HABIB).