Don’t you just love the taste of juicy plump cherries? Now, it’s the season to buy these tasty fruits that’s unrivaled in healthy benefits. Making waves in Malaysia is Northwest Cherries; fresh off the orchards in the North-western states of USA. These cherries have become one of the most sought-after cherries thanks to its sweetness, firmness and consistency in color.
If you’re not aware, Northwest Cherries are grown on fertile soil with a climate that is ideal for great quality cherries. Currently in season till end of August, there are 11 varieties of Northwest Cherries available. The cherries are bound to be fresh as Northwest Cherries offer a wide growth spread across many regions throughout Washington, Oregon, Idaho, Utah, and Montana. This ensures fresh harvest all summer long as the micro climates allow cherries to ripen at different times.
For those who are health conscious like me, do you know that cherries are ranked as the most health protective food? One cup (about 21 cherries) contains less than 100 calories only. This coupled with its low GI ranking compared to many other fruits make it a nutritional rock-star for those watching their weight, health or just leading an active lifestyle.
Apart from that, cherries also have anti-inflammatory properties which aid in muscle recovery and reduce muscle soreness after a workout. The fruit packs antioxidants, vitamins C and E as well as carotenoids and polyphenols, all of which help quash damaging free radicals and help neutralize inflammation in your body.
I recently attended the event launching of “Cheers to Cherries” campaign which is conducted in partnership with fitness guru Kevin Zahri and retail chain Tesco. Kevin is a certified trainer and nutritionist with many years of experience and extensive knowledge on fitness and health. He even published books, Ebooks as well as written for various fitness and lifestyle magazines. He is also the founder of Malaysia’s largest weight loss movement called ‘Jom Kurus’.
At the launch, Kevin Zahri, affectionately known as Cikgu Fitness Malaysia kicked off the campaign with an exciting sweat session demonstration. He invited the crowd to join in a few types of trending CrossFit workouts to get the heart pumping and muscle working.
After the light workout session, Kevin demonstrated making Cherries Oat Jar. Using Northwest Cherries which have great anti-inflammatory properties, the oat jar makes a great post-workout snack. All you need are oats, milk and cherries to lend its natural sweetness while pulling all the ingredients effortlessly with its distinctive flavor.
The “Cheers to Cherries” campaign aims to inspire health-conscious Malaysians to cherry on for a healthier fitness lifestyle. As it’s now in season till end-August, let’s stock up some Northwest Cherries in our fridge. I certainly have plans to buys some this weekend. Simply can’t wait to sink my teeth onto a juicy sweet cheery from Northwest Cherries