Lazada, Southeast Asia’s leading online shopping and selling destination shares consumer insights for shopping online in Q3. According to Q3 survey, Lazada shoppers are spending more time on site while on-the-move compared to on desktops. In fact, about 60% of the company’s total sales for the region at end September were purchases on mobile platforms. Sales tripled to approximately 10 million SKUs in over 13 categories from July to September. Best-selling product categories continue to be Fashion, Home & Living, Health & Beauty, and Mobiles & Tablets in Q3, with some interesting seasonal trends.
Lazada’s one-stop platform helps local SMEs to increase their reach and sales online, as well as international sellers to expand into Southeast Asia. As at end September, Lazada has more than 30,000 local and international sellers from Asia, Europe and the United States.
Online Revolution – The biggest shopping event of the year
Lazada’s annual Online Revolution, the biggest shopping event of the year, will launch in full scale on 11 November, culminating in a three-day finale ending on 12 December.
Shoppers can expect an exciting month of deals and fun with flash sales, daily best offers, product category specials, curated brands’ showcase, exclusive partner promotions, and app-only deals. To name some of the participating brands include Philips, Tefal, Bayer, MamyPoko, Nike, Xiaomi, Casio, Bosch, Sports Direct, Calvin Klein, SK-ll and lots more.
There’ll be games on the sites and apps, and social media contests for shoppers to participate. Specifically in Malaysia, Lazada will be hosting ‘Spin The Wheel Deal’ where RM500 vouchers will be available for customers to win daily over the span of 28 days. Also watch out for ‘The Golden Voucher Hunt’ worth RM1,111 which is an 11 hour online hunt starting from 11am to 11pm. Lazada’s social media platform’s such as Facebook and Instagram will also be launching separate contests to create more hype.