MAGGI® SAH Malaysia campaign invites you to share your ‘Air Tangan’ stories

For decades, MAGGI has held a special place in the lives of Malaysians. Since 1969, iconic favourites such as the Chilli Sauce and MAGGI 2-Minute Noodles have seamlessly woven themselves into countless homes, becoming an integral part of significant good-food moments. The deep affection for MAGGI has led the brand to be present in 9 out of 10 households. This is a testament to how MAGGI has become the favourite brand to express love and that special touch through cooking – ‘Air tangan’, that personal touch infused in every meal.

In a celebratory event, MAGGI brought to life the very essence of ‘cita rasa’ Malaysia through the ‘air tangan’ of Malaysians. Four passionate foodies proudly showcased their ‘air tangan’ through delicious creations using a wide variety of MAGGI products. Among the highlights are, the classic duo, Ayam Masak Merah with Nasi Tomato creatively prepared with a healthy twist; as well as the transformation of a humble packet of MAGGI Asam Laksa Noodles into an authentic Sabahan dish by incorporating a local ingredient, jeruk tuhau.

‘Air tangan’ is more than just the language of love in cooking, it is also the care and dedication of Malaysians who work tirelessly behind each MAGGI product. MAGGI is truly made by Malaysians, with two manufacturing facilities located in Selangor and Sarawak, dedicated to bringing the local taste to the Malaysian homes. 

In the spirit of celebration, MAGGI recognised a number of highly dedicated colleagues who have worked tirelessly behind the brand. This includes chilli farmers like Noraini binti Ismail, whom for the past 23 years has constantly upskilled herself with new farming techniques to ensure that the soil is fertile and yields top-quality chillies for MAGGI Chilli Sauce. The Factory Quality Assurance Manager, Mohd Khusaini Bin Awang, whom for 27 years has ensured the highest quality and taste consistency of the MAGGI 2-Minute Kari Noodles that Malaysians love, and many other inspiring stories.

Throughout this period of celebration, MAGGI calls all Malaysians to share their own ‘Air Tangan’ stories with the hashtag #MAGGIAirTanganKita and tag @maggi.malaysia. This can be in the form of a picture or video post featuring a cherished recipe or a significant moment in their lives involving any of the MAGGI products. 

For more information about the MAGGI® SAH Malaysia campaign, please visit 

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