McDonald’s Malaysia and Ronald McDonald House Charities (RMHC) Malaysia launched the “Back-to-School” 2019 programme, bringing cheers to underprivileged and urban poor children nationwide!

In providing endless happiness and cheer to the children, McDonald’s Malaysia and Ronald McDonald House Charities (RMHC) Malaysia recently launched the “Back-to-School” 2019 programme. Marking its third year for this programme, 30,000 urban poor and underprivileged primary school children nationwide will receive ‘Back-To–School’ packs this year to give them motivation and the drive to study hard when attending school.

What is the ‘Back-To School’ Programme all about?

The Back-to-School programme is one of the initiatives under the Ministry of Education’s collaboration programme with McDonald’s Malaysia in 2019, believing that education is a crucial area that requires uncompromised attention. The programme is aimed at supporting urban poor and underprivileged families through the donation of backpacks.

Photo 1 McDonald's Back To School


The “Back-to-School” programme this year is the largest so far, with RM3 million raised. In 2018, McDonald’s Malaysia delivered “Back-to-School” packs worth RM1.7 million to 17,000 primary school students, compared to the previous year, which saw McDonald’s Malaysia and RMHC reaching out to 6,000 students with RM1.2 million raised. Each child will receive a “Back-to-School” pack, consisting of a set of school uniform, a pair of shoes, socks and a school bag worth RM100 under this programme.

With this programme, it will help to alleviate the financial burdens of underprivileged as well as urban poor families and at the same, motivate the children to kick-start the 2020 school year on a high note!

Deputy Education Minister YB Teo Nie Ching was also present at the event as the guest of honor to distribute “Back-to-School” packs.

McDonald’s Malaysia’s Community Programme & Commitment

McDonald’s Malaysia has always taken the positive approach to show their care for the less privileged. Their numerous Community Programme engagements shows their unwavering commitment in continuously making a positive impact in the communities that the organization operates in.

The ‘Back-to-School’ programme is one of McDonald’s continuous efforts through its Community Programme engagements, to bring cheer to children in need nationwide. Come 2020, more than 53,000 primary school children will benefit from McDonald’s Malaysia and RMHC’s ‘Back-to-School’ programme.

Photo 3 McDonald's Back To School

You may find out more about their community programmes here:

A heartfelt thanks to McDonald’s Malaysia’s partners who have contributed to the initiative include Kerry Ingredients Sdn Bhd, Visa Worldwide Pte. Limited, Honda Malaysia Sdn Bhd, Kumpulan Hartanah Selangor Bhd, Aladdin Pacific (M) Sdn Bhd, Glades Guppy Packaging Malaysia Sdn Bhd, and Huhtamaki Foodservice Malaysia Sdn Bhd.

Take a look at the touching ‘Back-to-School’ video below:

The “Back-to-School” packs will also be distributed in stages throughout other states nationwide until the end of the year, as part of McDonald’s Malaysia’s Community Programme that encompasses various community initiatives to support the underprivileged.

Join me and support this meaningful programme! You may donate towards RMHC Malaysia via the options below:

Last but not least, if you would like to volunteer for RMHC Malaysia, feel free to contact the headquarters of RMHC Malaysia at 03-7843 3388.

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