It’s exciting to announce a new beauty brand that cares for nature entering the Asian Market. Natura, the global cosmetics company founded in Brazil, 1969 officially established in Malaysia; with the opening of its pop-up store at Sunway Pyramid.
Consumers are now more discerning than ever and with the rise in demand for sustainable, high quality products, Natura’s decision to enter the Asian market is well received. The pop-up store is pretty large and is located at a prime area in Sunway Pyramid (next to the Water Feature).
At the pop- up store, consumers can try out some of the unique experiences that’s provided. This includes a skincare interactive wall, free skin and hair analysis, a fragrance personality analyzer, and a pampering hand massage whilst enjoying a VR adventure through the Amazon Forest.
Apart from physical stores, consumers may also purchase Natura’s products via e-commerce www.natura.com or social selling too. About 300 products from the Natura’s portfolio will be made offered under the brands Ekos, Chronos, Lumina, Mamae e Bebe and Natura Homem. There’s also the fragrances from the Brazilian Perfumery House. All products are 100% vegan!
If you’re not aware, Natura has long been committed to using Brazilian and Amazonian biodiversity ingredients in its products. The brand also engages in fair trade with local communities in the Amazon forest. Using cutting edge science technology and combining with sustainable ingredients, Natura is able to deliver high performances cosmetic’s formulation.
Natura also took the decision to invest in measures to conserve the Amazon Forest. From 2000 until today, Natura has contributed to conserving 1.8million hectares of standing forest which is an equivalent to 74 Kuala Lumpur cities. Isn’t’ this amazing?
I too am excited to experience Natura! For more information on Natura, visit https://natura.com.my/