Today is the day I went bananas shopping for Nestle products in Shopee. Do you want to know why? Nestlé Malaysia is the first F&B company in Malaysia to launch a Super Brand Day campaign with Shopee!
The Nestlé Super Brand Day campaign will run on Shopee from 25 to 31 March 2019. Throughout the seven-day campaign, consumers will be able to enjoy attractive promotions across different Nestlé products.
The uniqueness of the campaign includes their latest innovations exclusively on Shopee! Yes, you heard me right! These new products include their newest NESCAFÉ COLD BREW Stick, MAGGI Pedas Giler in its three spicy variants – savoury Ayam Bakar, tangy Tom Yummz, and wild Seafood Berapi, MILO Protein Granola cereal (High in Protein, Calcium, as well as Iron), MILO with Whole Grain Cereal, and the Nestlé JUSTMILK Strawberry.
Mr Juan Aranols, Chief Executive Officer, Nestlé Malaysia commented, “E-commerce offers vast opportunities for growth, to accelerate innovation and to engage with consumers in new and exciting ways. Delighting consumers and driving innovation is at the very heart of how Nestlé enhances the quality of life and contributes to a healthier future. We are extremely pleased to embark on our first Nestlé Super Brand Day together with Shopee, and deliver some very exciting “first time experiences” to Malaysian online shoppers.”
Mr Ian Ho, Regional Managing Director, Shopee said, “The Nestlé Super Brand Day (SBD) on Shopee marks an important chapter for both industry leaders. The co-branded marketing effort between Nestlé and Shopee will further drive exposure and strengthen Nestlé’s online presence. Additionally, since the Nestlé SBD coincides with our 27.3 Shopee Mega Sale, Nestlé can expect nothing less than maximum exposure and traffic for their campaign.”
During the launch, we had the opportunity to get a first-hand taste of Nestlé’s latest product innovation, NESCAFÉ COLD BREW Stick, which is Malaysia’s first instant Cold Brew coffee. The coffee is processed with a special technique using the finest of Colombian coffee beans that are brewed in a slow process using cold water, resulting in a unique and smooth coffee flavour.
We also get to witness live demonstrations featuring other exclusive Nestlé products available on Shopee in an experiential tour. I especially love the taste of Nestlé JUSTMILK Strawberry and spicy MAGGI Pedas Giler.
Head over to https://shopee.com.my/nestlesbd to grab your favourite Nestle products this week as there are tons of exciting deals available!