Pensonic launches “Fonebud” Brand and “Fonebud Essential Plus”

Today marks a special day for Pensonic as they launch “Fonebud” Brand and “Fonebud Essential Plus” .The event, hosted by the Malaysian Investment Development Authority (MIDA), was graced by YB Dato’ Seri Ong Ka Chuan, Minister of International Trade and Industry II with the presence of YBhg. Dato’ Azman Mahmud, Chief Executive Officer of MIDA and Mr. Dixon Chew, CEO of Pensonic Group.

YB Dato’ Seri Ong Ka Chuan, Minister of International Trade and Industry II

Realising the vast potential of IoT (Internet of Things), Pensonic diversified into manufacturing smart devices that are trendy and functional. “Fonebud” was created together with SUNWEU Sdn Bhd (SUNWEU), a leading Malaysian distributor of international mobile phone accessories. The name “Fonebud” came from “Fone”, which is a stylised word for phone, representing communications, while “Bud” is from buddy, an informal term for friend.


Fonebud Essential Plus was first showcased at the Hong Kong Electronics Fair in October 2014, where this product was among the six finalists selected to receive the prestigious Innovation Award. After the overwhelming response at the Hong Kong Electronics Fair last year, the Fonebud Essential Plus was introduced earlier this year at the Consumer Electronics Show (CES) 2015 in Las Vegas. The only Malaysian exhibitor among the 3,600 international exhibitors who participated at the CES in Las Vegas this year, but managed to catch the attention of international media and has received favourable reviews from, DigiLife under Thailand’s Nation Television, TEC Peru, Poc Network Tech Blog, Health Tech Weekly, ERing and many more.


Key features of “Fonebud” Brand and “Fonebud Essential Plus” are:

  • Ergonomically designed 5,000 mAH power bank
  • Two devices pairing to synch smartphone with Fonebud Essential Plus – You can take your calls on Fonebud Essential Plus while your smartphone is being charged.
  • Bluetooth 4.0 connection
  • Remote selfie shutter
  • 10 meter range alarm prompt whenever either the smartphone or Fonebud Essential Plus is out of radius range.
  • One touch torch light

The Fonebud Essential Plus’s app is free of charge and can be downloaded from Google Playstore or iTunes store.

For more information, check out or email us at [email protected]





Leave a Reply

Your email address will not be published. Required fields are marked *