Pensonic Secures Exclusive Distributorships for Morphy Richards and Belling in Malaysia& Singapore

Woots!! Pensonic is privileged to secure exclusive distributorship rights for renowned UK home appliances brands Morphy Richards and Belling by Glen Dimplex Group, in the Malaysian and Singaporean market.

Pensonic, a home grown company, has a domestic distribution network of 10 branches and more than 900 dealers countrywide. This strategically positions Pensonic as the natural choice to distribute and sell these brands in Malaysia and Singapore.

Pensonic Holdings Berhad Group Managing Director Mr.Vincent Chew says, “The Pensonic Group’s alliance with the Glen Dimplex Group brings a depth of both companies’ expertise in home products, to deliver more customer centric appliances that are able to compete effectively in today’s intense global market. Our dealers are located throughout Malaysia to ensure products are easily available and excellent customer service support is provided”.

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This distributorship arrangement is timely as Pensonic anticipates a recovery in the consumer market, and is ready to capture a bigger market share when that happens. Despite economic challenges and a volatile market, there is a bright future for home products as shoppers are eager to spend on products that simplify and bring value to their lifestyles.

In conjunction with the partnership agreement signing and launching of the two brands, a contest will be held to raise awareness of Morphy Richards (MR) irons among local customers. MR launched electric temperature controlled irons since 1937 and is making a come back with an innovative range of superior quality irons. This contest focuses on the history and strong reputation of MR in making high performance home appliances, especially irons. How to join?

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  • Contest period: 15 March to 31 May 2018.
  • Snap a photo of a MR vintage iron
  • Post on Morphy Richards Malaysia Facebook Page
  • Winners will be announced in June 2018 on the MR Facebook page.

Stand to win prizes worth up to RM33,833.00 ! To find out the location of the MR Vintage iron, visit Morphy Richards Facebook: for more information about this contest.

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Other than Morphy Richards and Belling, the existing brands under the Pensonic Group are Lebensstil Kollektion, Cornell from USA, Indesit and Gaggia from Italy, and Princess from Holland.  For more information on Pensonic, visit

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