Indulging Magnum Hazelnut Luxe In 1920s Style

Magnum Hazelnut Luxe

I’m a huge fan of ice cream and Magnum is one of my favorite. Each time they launched a new flavor, I would be the first to rush to hypermarkets to grab my hands on one. I was recently invited to attend  the unveiling of  new Magnum Hazelnut Luxe, an exquisite ice-cream creation that exemplifies pleasure and indulgence.  The event theme was ala 1920’s and I’ve got to say all the guests are gonna dress up to the hilt for it!

Before, we get distracted about the event theme, let’s refocus on the main topic here which is all about Magnum Hazelnut Luxe 😀 Carefully crafted by expert chocolatiers, Magnum Hazelnut Luxe is a rich and indulgent hazelnut ice cream, made from dark hazelnut paste that has been perfectly roasted to accentuate the richness of the hazelnut notes. Immaculately encased in Magnum’s signature Belgian milk chocolate, this impeccable creation is finished with delicately caramalised hazelnut pieces, delivering the perfect balance of taste, texture and aroma.

A guest trying her hand at stenciling the Magnum Belgian milk chocolate bar

Working together with Belgian chocolatiers, every luxurious bite of Magnum Hazelnut Luxe offers the intense and complex aroma of Magnum’s Belgian milk chocolate. Its complemented with expressive, rich roasted hazelnut notes, these premium ingredients complement to deliver an unrivalled pleasure experience that is certain to satisfy every desire.

Magnum launch

There you go the big unveiling moment of Magnum Hazelnut Luxe in a ritzy celebration at the Magnum Pleasure Lounge, styled in the glamour and extravagance of the Roaring Twenties.

Magnum's Decadent Triple Chocolate & Hazelnut Mousse, an indulgent dessert featuring the new Magnum Hazelnut Luxe
Magnum’s Decadent Triple Chocolate & Hazelnut Mousse, an indulgent dessert featuring the new Magnum Hazelnut Luxe

While enjoying our ice cream, we also get the change to try out specially crafted Magnum desserts and perfectly prepared mocktails featuring hazelnut inspirations topped off the night’s revelry in style.

Shawn Chong of Omakase+Appreciate prepared elegant mocktails inspired by Magnum Hazelnut Luxe

From 18 – 22 April 2018,  head over to Magnum Pleasure Lounge  at Highstreet, 1 Utama to experience and indulge in the new Magnum Hazelnut Luxe. Immerse your five senses in decadence and luxury in the Pathway to Pleasure, create bespoke Magnum creations at the Magnum Pleasure Bar and personalise a special Magnum keepsake.

Celebrities spotted attending the event (From left) Alexis Sue Ann, Hannah Tan, Reem Shahwa and Fiqrie.

The new Magnum Hazelnut Luxe is now available at supermarkets and stores nationwide at a recommended retail price of RM4.50. For more information, visit or Instagram

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