Runners Race Awareness On Breast Self-Check Via ‘Be My Reason Shower’ Run!

 Almost 1,500 participants gathered for the Be My Reason Shower Run, organised by Shokubutsu to show their support for the breast self-check during shower campaign, in conjunction with breast cancer awareness month. The aim of this campaign is to encourage women and men to raise awareness on the importance of early detection of breast cancer by doing regular breast self-checks during shower.

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Running together with me in Be My Reason Shower Run was my bestie Joyce.

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Living up to the shower theme, participants are literally foamed with shower bubbles and showered with water at the end of the run, in line with the breast self-check during shower awareness focus.

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Speaking at the Be My Reason Shower Run, Jackie Low, Marketing Manager, Personal Care Products Department, Southern Lion Sdn Bhd said, “We believe that breast self-check is a very important habit to cultivate because early detection can save lives. Shower time is the best time to do breast self-check, as it does not require any additional or special effort. Besides the convenience, it is also easy to remember as all of us shower at least once a day!”

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Breast cancer survivor Sengolmany showed that life is good even when you have had breast cancer

The campaign is fully supported by the National Cancer Society Malaysia (NCSM), who is partnering Shokubutsu for the second time. Also present at the event was renowned Malaysian actor, Beto Kusyairy who ran with his wife, Tisha Shahar as an act of support for the campaign. Tisha detected a small lump in her breast but it turned out to be benign. With the support of her husband, she was able to go through the traumatic time.

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Rrenowned Malaysian actor, Beto Kusyairy who ran with his wife, Tisha Shahar lend their support to the cause

A number of participants came dressed in their best attire at Be My Reason Shower Run.

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A RM25,000 cheque was presented to NCSM during the run to contribute towards the good works that NCSM is doing in raising awareness and educating on breast self-check. The money was raised from the RM10 fee of the Be My Reason Shower Run and RM0.10 from every unit of Shokubutsu liquid shower products sold at participating stores.

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Representatives from NSCM receiving the mock cheque from Southern Lion Management

There were booth set up by sponsors as well as Shokubutsu for participants to learn more about Breast Self-Check and have fun as well.

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We ended the run lucky draws and partying to zumba before heading home for the day. For more information, do visit https://www.facebook.com/ShokubutsuMalaysia

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