Tousled, frizzy and unruly hair when you wake up or rushing out for a party is every girl’s nightmare. Not to mentioned, having to worry about the damage of using curlers or straighteners on our hair to look good. It’s time to put our worries aside as Philips introduce its latest home hairstyling products the Philips KeraShine range.
Philips KeraShine offers you a professional touch for home hairstyling with its latest range which includes a heated styling brush, a straightener and a dryer that is infused with Keratin and ions that will help to combat heat trauma by replenishing nutrients in our hair. The results – smooth, sleek and healthy beautiful hair every time!
I was one of the lucky bloggers to be invited by Philips for a fun experimenting session with Philips KeraShine range recently.
Curling my hair
The event begun with a brief introduction from Ms. Jacinta Albert, communications manager from Philips Malaysia. She revealed a majority of 51% and 34% of Malaysian women stated that hair damage is a main factor that discourages them from owning or comfortably using a hair dryer or hair styling tools at home. Thus, they’ve designed the new Philips KeraShine range which combines hair styling with hair care.
The products encompasses the areas of heat protection, hair nourishment and frizz reduction that allows you to style your hair without damaging it. Philips KeraShine styling tools feature a protective ceramic coating infused with keratin and paired with ionic care technology which gives us a smooth and glossy hair look!
What’s Keratin? Keratin exists in hair strands to give us supple, flexible texture and healthy sheen. On top of that, it’s able to tolerate large temperatures fluctuations, protecting our hair from the biting cold or scorching sun. Below a quick glance of the Philips KeraShine range:
Philips KeraShine Heating Styling brush HP8632/00 at RM199
- 45mm barrel with keratin coating with ionic care to gently create lasting curls.
- 2 styling temperature settings cater to different hair types and reduce hair damage.
- Retractable bristles to minimize tugging during curling.
Philips KeraShine Straightener HP8316/00 at RM169
- Ceramic plates equipped with ionic technology and keratin coating for smooth thick hair.
- Extra-large plates take just 60 seconds to reach 210°C – the professional styling temperature.
Philips Kerashine Dryer HP8216/00 at RM169
- 2 temperature settings – the Thermoprotect temperature feature and a cool air setting.
- Infused with ionic care to effectively eliminate frizz and provide gentle drying.
A quick demonstration by Bryan Teh of Chezz Technique Salon, demonstrated the use of these new tools was shown before we were grouped together for a challenge. Although we didn’t win the group challenge, we had a smashing time creating ‘biker rock chick’ look on me.
The winning team was nickname ‘Frozen’ because of the matching ‘OOTD’ on Elana.
Now, this is only the beginning of my journey with Philips KeraShine, watch out for my product review coming soon!
Philips KeraShine range is available at the Philips Brand Store at Publika Shopping Gallery, major electrical and departmental stores and on www.blipmy.com.