In conjunction with the world’s first Starbucks Signing Store 2nd Anniversary celebration, Starbucks Malaysia launched Starbucks Jumbo Chocolate Chip Cookies across all its stores throughout Malaysia. With every purchase of the cookies, RM1 will be channeled to the Silent Teddies Bakery, a social enterprise started by the Community Service Centre for the deaf (CSCD) to support their programs and its schools for the Deaf children.
If you’re unaware, at Starbucks Signing Store, customers and barista communicate via sign language. There’s a menu provided for customers to place their orders before passing it to the barista and Deaf partners use handwritten notes to communicate with customers. Upon placing the order, each customer is given a number on the receipt and once the beverage has been prepared, the number is displayed on a screen telling them it’s ready. But while Deaf partners engage with customers with the enthusiasm, passion and craft that they expect from Starbucks, they deliver the iconic Starbucks Experience in a uniquely uplifting way.
To celebrate Starbucks Signing Store’s 2nd anniversary, the event was officiated by Yang Berhormat Puan Hannah Yeoh, Deputy Minister of Women, Family and Community Development. She shared “It is heart-warming to see how Malaysians are coming together to support the under-represented groups in Malaysia. I am especially inspired by how the Starbucks Signing Store has provided a platform for the Deaf community to work and also to continue developing soft skills that would allow them to live a fulfilling life. With the help of corporations like Starbucks, I believe there is potential for more workplaces in Malaysia to become more inclusive, and more diverse”.
Apart from that, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia and Brunei, Mr. Sydney Quays also shared, “A big part of what we do at Starbucks is to create a culture of diversity and inclusion. Through this partnership with Silent Teddies Bakery, we hope to further improve the lives of the Deaf community than just providing them with job opportunities. Being the first country to introduce the Starbucks Signing Store concept into the world was a stepping stone for us. Its success has even inspired our North American Starbucks partners to learn and study our business model, which has now materialized into the first Starbucks in the United States which plans to open this October.” Kudos to Starbucks Malaysia for taking the very first step!
I loved the rich flavor of dark chocolate in Starbucks® Jumbo Cookie which are handmade with no preservatives added. Priced at RM 6.90, you can grab them at all Starbucks nationwide. By the way, if you’re at Starbucks Signing Store at Bangsar Village II, do check out Starbucks Malaysia exclusive Signing Store 2nd Anniversary merchandise too!
For more information, please visit the Starbucks Malaysia at www.starbucks.com.my