I’ve just started my fitness routine by frequenting the gym more regularly but you know sometimes the sweat and body odour can get really uncomfortable. Good news as the world’s leading deodorant, introduces it new improved Rexona Spray with Freshprotect™ which is formulated with body-responsive microcapsules technology. The unique patented Freshprotect™ technology is tailored to meet the needs of modern men and women who lead an active busy lifestyle. Our body movement with underarm friction triggers the microcapsules to burst and release bursts of fragrance, giving up to 48 hours protection against sweat and odour when one moves.
Rexona recently teamed up with brand ambassador Scha Alyahya and campaign endorsers, Nabil Ahmad and Jihan Muse to spread the “Rexona Fresh Move Campaign” through a series of humorous and educational videos that advocates to Malaysian youths to keep moving and stay fresh! Three Rexona Fresh Move videos played by Scha, Nabil Ahmad and Jihan Muse were rolled out in July along with a digital contest. Consumers can submit their very own Fresh Move videos to win attractive prizes throughout the competition. The video has gone viral and attracted over 5 million views on Facebook and YouTube within the past 2 months and it is still counting.
To celebrate the success of “Rexona Fresh Move Campaign” a prize presentation was held. Winners walked away with cash prizes and hamper worth up to up to RM20,000! During the media event, the audience and the winners caught an exclusive sketch performance which was presented by Scha together with Nabil and Jihan.
Rexona Spray for Women with Freshprotect™ is available in five variants – Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. As for Rexona with Freshprotect™ men range, the five variants include Ice Cool, Invisible Dry, Sport Defence, Adventure and V8. Price ranging from RM12.50 to RM13.50 (150ml bottle packaging). If you need more information, visit www.facebook.com/RexonaMY