Celebrate your achievements and be inspired to set even bolder ambitions for the year ahead. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate by kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together.
Tiger will be taking over the concourse area of selected malls at Sunway Velocity (Kuala Lumpur) from 11th to 28th January, Gurney Plaza (Penang) from 24th January to 12th February, and Ipoh Parade (Ipoh) from 23rd January to 9th February where shoppers can win exclusive merchandise. Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and even a personalised Tiger 6-can-pack with customised greetings for loved ones sure to elevate the festive cheer.
I got the exclusive first look and tried my hand at the activities at Sunway Velocity . Each on-ground games requires a unique set of skills to win. From putting speed and precision to the test to using coordination, there are many ways to score exclusive Tiger Beer merchandise. It was quite fun!
To those who are always on Instagram, check out the ‘Bolder Tomorrow’ IG Filter by @TigerBeerMY. To unlock the filter, scan any Tiger Beer logo physically or digitally to generate unique New Year blessings, share it on Instagram Stories mentioning your biggest goal for 2024 and stand to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection. This collaboration blends the brand’s heritage and Against Lab’s contemporary edge, shaping a bolder tomorrow in fashion. The collection, consisting of five pieces, will be sold exclusively at in-mall experiences and online on againstlab.com.
Meanwhile, the brand is also kickstarting the festive season for consumers to enjoy an array of enticing promotions. From now until 10th February 2024, at participating supermarkets and hypermarkets in Peninsular Malaysia, those who purchase selected Heineken Malaysia Berhad brews can get a free La Gourmet Multi Electric Grill and Hotpot or even a Reunion Dish Plate Set.
There’s more! From now until 15th February 2024, consumers at selected 99Speedmarts can purchase any two cartons of participating HEINEKEN Malaysia brands and stand to receive a free thermoflask, but that’s not all. Tiger is also bringing the celebration to selected coffee shops and food courts with performances, as well as enticing promotions and giveaways from 22nd December until 24th February 2024. Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken®, and Guinness can check under their bottle caps to see if they are eligible for the redemption of either an RM8,888 Cash Prize, the Tiger Mahjong Set, or a Reunion Dish Plate Set.
To further elevate the festive cheer, up for grabs is the iPhone 15 Pro Max or even RM88 TnG e-wallet credits – all consumers have to do is buy any two cans of beers under HEINEKEN Malaysia’s portfolio of brands at convenience stores, provisions, and mini markets, scan the QR code, and submit the receipt to participate in the contest from 25th December to 25th February 2024. Shoppers also stand to win RM388 TnG E-Wallet Credit or a Heineken® Poker Set when spending RM90 and above on participating brands at pubs and bars from now until 24th February 2024.
For those who wish to make their purchases online to enjoy their favourite brews at home this CNY can do so via Drinkies. With the purchase of carton bundles on Drinkies, consumers will receive a La Gourmet Multi Electric Grill and Hotpot from the 2nd to the 31st of January 2024. For gifting purposes to friends and family during the festive season, consumers can also purchase the Tiger CNY gift wrap on Drinkies which comes with a selection of festive greetings. Shoppers can also check out Shopee and Lazada to purchase brews from the HEINEKEN Malaysia portfolio.
For more information on the full mechanics and details of promotions as well as the redemption process, head to tigercny.tigerbeer.com for more information. Also check out the brand’s Instagram and Facebook for more updates.